Assistant Marketing Manager – Social Media Innovation & Commerce - 10 months contract

What you’ll do

We are seeking a highly motivated and detail-oriented Assistant Marketing Manager – Social Commerce to join our growing team in the Enterprise Social Centre of Excellence. Reporting to the Social Commerce Manager, you will play a key supporting role in executing social commerce initiatives that enhance our approach to social media and drive engagement, product discovery, innovation and conversion across social platforms. You will collaborate closely with agencies, creators, and cross-functional partners to deliver best-in-class social experiences, ensuring flawless execution of campaigns and programs. This role contributes to strategic development and is responsible for hands-on coordination, campaign execution, and collaboration with consultants, creators, and internal stakeholders to deliver best-in-class social experiences.

You’ll need to be passionate about the power of social media and its ability to influence customer behavior and business results. This role requires strong organizational skills, creativity, and the ability to work collaboratively in a fast-paced environment. Join us as an Assistant Marketing Manager – Social Commerce and help shape our brand’s online presence while delivering exceptional experiences to our customers.

• Campaign Support: Assist in strategic planning and execution of our social promotion campaigns, including content scheduling, asset management, and coordination with consultants and creators.

• Content & UGC Integration: Helps implement user-generated content and social platform integration on owned channels to create shoppable experiences and enhance the customer journey. 

• Mid-Funnel Content Execution: Support development and deployment of seasonal and promotional social content aligned with key product priorities and growth audiences. This includes the development and scale of new and innovative programs to drive engagement and traffic.

• Creator Collaboration: Partner with creators to develop authentic, value-driven content that aligns with brand objectives and resonates with target audiences.

• Influencer & Creator Program Coordination: Assist with day-to-day tasks related to the CT Creator Program, including creator strategy, onboarding, content tracking, and reporting.

• Vendor & Partner Liaison: Coordinate with external agencies, creators, and partners to ensure timely delivery of creative assets and media plans.

• Performance Tracking: Monitor campaign metrics, compile reports, and share insights to inform optimizations and future planning.

• Administrative Support: Maintain project documentation, manage timelines, and assist with presentations for internal stakeholders.

What you bring

• Bachelor’s degree in Marketing, Communications, or related field.

• 4-7 years of experience in social media, digital marketing, influencer marketing, and/or partnerships.

• Strong organizational and project management skills with attention to detail.

• Experience working with social media platforms, paid social execution, and creator/influencer marketing best practices.

• Ability to interpret performance data and provide actionable insights.

• Excellent communication and collaboration skills

• Customer-focused mindset and ability to adapt to a fast-paced environment.

• A creative mindset is essential to innovate and develop social first content

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.