The Growth Web Developer will optimize conversion paths, develop responsive web experiences, manage CRO tools, and collaborate across teams to drive growth.
#CareersThatKickSaas! We are seeking a highly motivated Growth Web Developer to elevate our digital presence, spearhead conversion-focused experimentation, and optimize performance across TrueContext’s web and demand generation channels. Reporting to the Sr. Manager, Demand Generation, you'll play a pivotal role in improving traffic-to-lead conversions, refining user flows, and guiding our digital brand experience forward.
Responsibilities:
- Optimize Conversion Paths: Design, implement, and iterate on landing pages, microsites, and digital campaigns using A/B testing, multivariate testing, and heatmap/user behavior tools.
- Web Development & Performance: Build scalable, responsive web experiences for desktop and mobile with a focus on SEO, GEO, accessibility, and page speed improvements, while maintaining seamless integrations with our CRM and MAP platforms.
- Analytics & Experimentation Framework: Set up and manage CRO tools (e.g., Optimizely, VWO, or equivalent) and analytics platforms (e.g., Google Analytics, GA4), and track KPI-driven experiments.
- Data-Driven Insights: Leverage quantitative and qualitative data to identify conversion bottlenecks and recommend UX improvements or technical enhancements.
- Cross‑Functional Collaboration: Work alongside marketing, product, design, and rev‑ops teams to align on growth goals and optimize campaign performance.
- Best Practices & Evangelism: Maintain and share CRO playbooks, experiment templates, and growth documentation across the marketing team.
Skills and Qualifications:
- Technical Expertise: Proficient in HTML, CSS, JavaScript, and modern frontend frameworks; comfortable configuring CMS, tag management, and testing platforms. Experience with WordPress preferred.
- CRO & Analytics Savvy: Hands-on experience running CRO programs, personalization, A/B testing, optimizing conversion funnels, and interpreting web analytics.
- Strategic & Results-Oriented: Strong analytical mindset, with the ability to translate data into actionable experiments and strategic improvements.
- Collaborative Communicator: Effective at working cross-functionally—with design, marketing, product, and leadership—to drive shared objectives.
- Growth-Minded: Experience in scaling conversion, performance marketing, or landing page optimization in a SaaS or tech-enabled services environment.
- Forward-thinker: Maintain a growth and learning mindset in proactively tapping into the trends and best practices for the rapidly changing digital landscape through AI.
- 5-7 years of web development and CRO experience, preferably in a high growth B2B SaaS environment.
Some Extra Benefits:
- Company-wide & team social events
- Wellness yearly allowance
- Great time off benefits (4 weeks of vacation + 2 True2ME days + 1 TrueCrewCares day)
- ½ day FriYAYs (from Victoria Day until Labour Day)
- Catered lunches 2x per week
- An amazing office space with plenty of snacks, drinks, and space to collaborate
- Hybrid work environment (3 days a week in the office)
If you are looking for the opportunity to embrace and be part of a truly unique company culture, this KickSaaS opportunity might just be for you!
Top Skills
CSS
Ga4
Google Analytics
HTML
JavaScript
Optimizely
Seo
Vwo
Wordpress
TrueContext, formerly ProntoForms Kanata, Ontario, CAN Office
2500 Solandt, Suite 250, Kanata, Ontario, Canada, K2K 3G5
Similar Jobs
Enterprise Web • Fintech • Financial Services
The Analyst, Credit Ratings will support lead analysts in credit ratings assessments, perform financial analysis, assist with publications, and ensure compliance.
Top Skills:
DatabasesExcel
Beauty • Robotics • Design • Appliances • Manufacturing
As a Paid Media Intern, you will gain hands-on experience in digital advertising, assisting with campaign setup, tracking, and reporting while learning about paid media campaigns.
Top Skills:
ExcelGoogle AdsGoogle AnalyticsMetaTiktok
Beauty • Robotics • Design • Appliances • Manufacturing
The Public Relations & Partnerships Intern will assist in executing PR strategies for Shark and Ninja, create brand-driven activations, and support tracking project progress.
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
