About Us
Peninsula Employment Services Limited (“Peninsula”) is a provider of external human resources solutions, including employment relations advice, and health and safety advice, to small and medium-sized businesses located throughout Ontario. Peninsula is a division of Peninsula Business Services Limited, based in Manchester, England. Peninsula currently operates in the U.K., Ireland, Australia, New Zealand and most recently, Canada, and employs over 1,500 people globally. Peninsula opened its Canadian office in September 2017 and has quickly become one of the fastest growing companies in Canada.
We offer extensive training, a competitive base salary and an excellent uncapped commission and bonus scheme. All we want in return is that you bring a great attitude to new business generation and a professional approach to selling. You will have the support of a dedicated inside sales representative and between you; you will be selling the fantastic services Peninsula have to offer in the B2B market. This is an exciting opportunity to join our business and build a career with a leading organization in the business services sector.
The Role of Business Development Manager - Retention
Job Purpose: To lead Peninsula Canada’s retention efforts by directly managing client “save” conversations and driving performance across the retention team. This role blends hands-on client engagement with strategic leadership, ensuring that clients who have expressed intent to cancel are re-engaged, supported, and successfully retained.
Job Overview: We’re seeking a results-driven, emotionally intelligent professional who excels in both leadership and client retention. As the Retention BDM, you’ll oversee day-to-day retention operations — coaching team members, refining call strategies, and leading by example through your own high-quality client interactions.
You’ll handle complex cancellation cases personally while empowering others to adopt consultative, value-based approaches that convert potential churn into long-term loyalty.
Your success will be measured by overall save rate, revenue retention, team performance, and quality of client experience.
This is a highly consultative role where success is measured not by new acquisitions, but by client saves, renewal revenue, and reduced churn.
Day-to-Day Duties and Responsibilities
- Lead by example through hands-on client engagement, managing a personal portfolio of at-risk clients – you will be a productive team member 50% of the time
- Thrive on working in a fast paced, target focussed high energy and high rewarding culture
- Coach, mentor, and develop retention specialists on effective objection handling, value framing, and save call structure.
- Monitor team performance against save rate, retention revenue, and conversion targets.
- Partner closely with the SVP, Customer Solutions & Retention to refine frameworks, scripts, and training modules.
- Identify emerging churn patterns, report insights, and propose corrective actions to improve client lifecycle health.
- Collaborate cross-functionally with Service, Legal, Payroll, H&S, and BrightHR teams to resolve complex client concerns quickly and effectively.
Education/Experience
- Proven sales experience in the B2B sectors (industry experience not required)
- Field sales experience would be an asset but not required
What you Bring to the Team
- A mature approach to intelligent consultative selling
- The ability to help sell continuing services to existing clients and to help find new ways to support their business while looking to enhance services overall
- Excellent communication skills
- A positive and tenacious attitude and an unyielding passion for success
- Extensive social and business networks
- Target driven and total focus on achieving targets and helping grow business
- An outside the box, pro-active approach to self-generate new business through activity, referrals and networks
- Ability to sell to different audiences including Business Owners, Board of Directors and HR Managers.
Why Work for Peninsula?
Peninsula has been voted one of the best companies to work for two (2) years in a row by the Glassdoor Awards. Peninsula is a rapidly growing global company and intends to expand its operations to western Canada in 2019. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture.
Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.
What you get in return?
- Endless opportunities and earning potential, with an uncapped commission structure
- Commissions on each renewal completed
- Bonus when department goals are achieved
- 15 days paid vacation
- Benefits
What is it like working in the Sales Team at Peninsula?
The Sales team are outgoing, tenacious and lively individuals who excel in a buzzing environment and bring a lot of fun to our business. You will also need a professional and pro-active approach to work, as we are looking for individuals who can always lead and use initiative!
