WHO YOU’LL WORK WITH
This role at Nike will require significant cross-functional collaboration with both internal and external partners. The successful candidate will work within the Canada Marketing team and serve as an integral member of the Marketing Leadership Team to lead and implement an accelerated digital offense.
The Senior Manager, Digital Marketing Experiences will work closely with key digital brand, business and channel partners to harmonize and build integrated plans. Regularly, they will also work back with the North America (NA) team to share plans, learnings and recaps, collaborate and input on strategies.
WHO WE ARE LOOKING FOR
The Senior Manager, Digital Marketing Experiences is a Digital Marketing leader with a deep understanding of the consumer, their digital behaviors, and their relationships with Sport. They will lead a team of expert digital marketers to deliver on Brand and Business objectives, connecting athletes with the innovation, experiences and sport/athlete activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a proven leader, curious and eager to innovate, to test & fail, and learn & evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline (O2O), direct-to-consumer channels, and you are a thought leader, a digital evangelist and a consumer advocate.
- Bachelor's degree in Business, Marketing, Communications or related field.
MBA is a plus. - 8-10+ years of experience in Brand Marketing or Digital Marketing
- Experience working with marketing analytics, deriving actionable insights and applying learnings, whilst working with the details and big picture, managing multiple and competing projects and priorities
- Have the ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
- Have strong oral and written communication skills; experience crafting strategic recommendations and persuasive presentations to leadership
- Have the ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand/business
WHAT YOU’LL WORK ON
In this role you will be responsible for leading a team of marketers focused on building and growing the territory’s digital ecosystem, transforming Nike into the most connected, athlete focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team.
LEADERSHIP
- Lead a team of consumer-obsessed, digital marketing experts responsible for building, powering, and evolving Nike’s online to offline ecosystem. This ecosystem includes dot com, apps and targeted communications, social platform (s) while acting a key consult for Partner.COM (Sport Chek, JD Sports, Foot Locker, etc…)
- Manage, lead and coach a growing, high-performing team across all Digital platforms. Create integration and connectivity between teams to build elevated digital 13-week journeys and O2O consumer experience.
- Foster a collaborative, inclusive, and innovative team culture
STRATEGY
- As part of Corporate Strategy Review (CSR), on an annual basis Partner with Leadership Team(s) to deliver the Marketing Section of Canada’s CSR
- Play pivotal role on continually landing - Big Ideas, Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech)
- In addition, Lead, own, and drive the holistic Nike Digital Marketing Vision, Strategy & Plan for Canada, delivering on brand, business, and member activity.
- Key lead author of annual and seasonal digital marketing strategy including the programming 13-weekjourney
- Operationalize Canada territory playbooks and tool kits with channel guidelines, consumer-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness.
RELATIONSHIP MANAGEMENT
- Key integrator and thought-leader between core business partners
- Canada & NA Marketing functions: Brand Management, Brand Creative, Integrated Media, and Retail Marketing
- Canada Cross-functional teams: Digital Operations, Supply Chain, Merchandising and Planning, Finance et…
- External Agencies, and NIKE Partners
- Foster relationship with Territory and Global City level leader
(In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA), 2005, and the City of Toronto’s Accommodation Policy, accommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)
Please note: This is an individual contributor or People Leader/ Hybrid role based out of our Nike Canada Downtown Toronto HQ (Mondays to Thursdays on-site and Fridays, remote)
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nous offrons plusieurs mesures d’adaptation pour faciliter notre processus d’entrevue, notamment des lecteurs d’écran, des interprètes en langue des signes, un lieu accessible et unique pour les entrevues en personne, le sous-titrage, ainsi que d’autres ajustements raisonnables au besoin. Si, au cours de votre navigation dans notre processus de candidature, vous constatez que vous avez besoin d’aide ou d’une mesure d’adaptation en raison d’un handicap, veuillez remplir le formulaire de demande d’adaptation pour les candidats.
