Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Build what’s next for players.
We’re a startup inside Sony PlayStation. Fast-moving, experimental, and highly ambitious. Backed by the scale, resources, and trust of Sony Interactive Entertainment.
We’re building new mobile and web experiences that help gamers connect, discover, and play together in better ways. This is a rare opportunity to design at startup speed and drive huge impact inside the largest gaming company in the world.
If you thrive in zero to one environments, love shaping product direction (not just polishing screens), and care deeply about craft, systems, and the user experience - we want to talk.
ResponsibilitiesOwn UX, from the brand, to design systems, and complete end-to-end user journey.
Solely responsible to lead design within a fast-moving cross-functional team.
Take ideas from concept through launch across mobile and web experiences.
Translate complex technical and platform constraints into intuitive, performant user experiences.
Define interaction models, navigation patterns, and scalable UI frameworks.
Partner closely with Product and Engineering to shape roadmap and feature strategy.
Contribute to and evolve design systems and standards.
Facilitate critiques and drive high-quality design execution.
Present and communicate design decisions clearly to cross-functional and leadership stakeholders.
Balance innovation with usability, accessibility, performance, and consistency.
BA/BS in Interaction or Product Design, Human Factors, or equivalent practical experience.
5+ years of experience designing consumer product experiences (mobile-first strongly preferred).
A portfolio that showcases thoughtful, simple, deliberate & intuitive design, with extraordinary interaction, motion, and visuals.
Experience shipping robust designs across mobile and web.
Strong systems thinking and interaction design skills.
Ability to operate independently in ambiguous, technically complex fast-moving environments.
Experience shaping product direction in close partnership with Product and Engineering.
High level of proficiency with Figma, including components, auto-layout, prototyping, tokens, animation, plugins, etc.
Clear, concise communication and presentation skills.
Strong product intuition, with the ability to balance speed, experimentation, and long-term quality.
Demonstrated history of leading products from early concept through successful launch at scale.
Deep knowledge of player behaviors, gaming culture, and industry trends.
Proven ability to design scalable, localized experiences for diverse international markets.
Experience designing social, community, or network-driven products.
Experience as a founding or first designer on a team.
Strong experimentation mindset (A/B testing, metrics-informed iteration).
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
