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What We'll Bring:
The TransUnion Event Marketing team develops event strategies for live and virtual experiences that positively impact brand awareness and customer loyalty and deliver against business priorities. We bring our brand to life, driving awareness, and delivering relevant content. We create opportunities to acquire new leads and foster customer relationships. We leverage data to highlight the impact and value of events to make smarter decisions on event investments, and we drive operational efficiency and consistency with end-to-end event execution.The Event Marketing Specialist role supports business stakeholders with event research, management and execution of TransUnion’s presence at third-party and proprietary events. The position will focus on execution excellence and help create activations to maximize lead collection and grow the business.
What You'll Bring:
Manage end-to end planning and execution of TransUnion’s sponsorship and presence at third party tradeshows, including sponsorship negotiation/contracting, tabletop or booth design, build and execution (through exhibit services supplier), managing show management services, in-booth experiences, giveaways, etc.
Source and manage customer meeting room options and/or customer event locations, where applicable
Manage event technologies, such as Cvent registration websites and lead capture technology.
Act as a partner to the business by recommending improvements to previous events, implementing industry best practices, suggesting innovative ideas and cost efficiencies.
Manage cross-functional stakeholders, project managing overall experience, setting clear expectations, and driving for alignment on event strategy and delivery
Partner with marketing communications team on Eloqua campaign creation, and coordination of event creative deliverables, such as event graphics, literature, advertising, promotional items, etc.
Plan, forecast, and manage against a defined event budget, and partner with finance and accounting on budget reporting and reconciliation
Impact You'll Make:
Bachelors’ degree in event management/hospitality, marketing, communications, or related experience in the field
Minimum 2-4 years’ experience executing tradeshows
Experience leading cross functional teams and managing agencies/vendors
Understanding of event technical production and logistics
Ability to work in a fast-paced environment, problem solve, manage multiple projects/events at one time, and consistently meet deadlines
Strong people skills, willingness to accept and provide direction, ability to work independently while remaining a team player
Ability to travel 5-10% of the time. Note that most of these tradeshows will not require travel. There may be opportunities for travel on occasion.
Cvent experience a plus.
Advanced English communications skills
TransUnion Job Title
Specialist II, Event Marketing