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About The Shelf
We are a fast-growing influencer marketing agency specializing in data-driven campaigns. Our strategies leverage industry insights, social listening, and analytics to guide creative decisions. Then, we let the results take it from there—each strategic move is influenced by top-performing influencers and content.
Everyone claims to be data-backed, but we prove it using our Optimization Flywheel, driving brands to exponentially higher ROI:
- One of our clients used a paid agency for lower-funnel conversion campaigns—our top-funnel campaigns outperformed them by 5x in conversions.
- TikTok (yes, the platform itself) confirmed that our campaigns perform 500x above their ad benchmarks in watch time. (Not a typo—we double-checked.)
- One of our TikTok ads ranked #2 globally on TikTok’s leaderboard for an entire month.
But what truly sets us apart is our people-first culture. We believe exceptional work comes from teams who feel valued, supported, and balanced. We actively discourage burnout, and our founders are deeply committed to maintaining a 40-hour workweek as the norm—not the exception. We prioritize family, flexibility, and health, which is why we offer generous benefits, including flexible PTO, 100% covered healthcare, and company holidays that actually get honored. Though we're fully remote, we make it a point to come together in Atlanta (our HQ) for meaningful off-sites that foster collaboration and connection. We've also invested in hiring senior leaders from top agencies and platforms to help shape the next generation of our business and to ensure our team is learning and growing alongside the best in the industry.
- Strategic Campaign Oversight: Manage end-to-end campaign execution from intake briefs and project management to final reporting and recaps.
- AI-Enhanced Workflow: Use AI tools (e.g., ChatGPT, Claude) to streamline project management, optimize campaign documentation, and enhance operational efficiency
- Independent Operation: We value autonomous decision-makers. You'll need excellent time management, attention to detail, and the ability to meet deadlines consistently while mentoring junior team members
Campaign Management & Client Partnership
- Drive overall success of campaigns across various client verticals and budget levels
- Develop intake briefs, project timelines, and campaign documentation
- Lead client calls confidently, providing strategic guidance and best practice recommendations based on platform and vertical expertise
- Lead client calls confidently, providing strategic guidance and best practice recommendations based on platform and vertical expertise
- Represent client needs internally and anticipate future requirements
Project Coordination & Performance
- Direct day-to-day campaign operations including budgeting, timelines, and resource allocation
- Coordinate with creative, creator services, and paid media teams for seamless execution
- Analyze campaign performance data and provide strategic optimization recommendations
- Prepare comprehensive performance reports and strategic recaps with actionable insights and learnings
- Manage monthly billing reconciliation and budget tracking
Process & Knowledge Development
- Build resources and materials for the account management department
- Maintain expertise in platform specs, guidelines, and industry best practices
- Stay current with platform algorithm changes, industry trends, and emerging best practices
- Streamline campaign workflows and improve team processes using AI tools
- Create internal and external presentations for stakeholders (Google Slides preferred)
- Required Experience: 5-7 years in digital marketing, advertising, or agency environment with proven client-facing experience. Influencer marketing experience preferred.
- Core Competencies:Serve as strategic client partner with analytical mindset and strong data interpretation skills, lead client calls and internal meetings independently, manage multiple campaigns across diverse verticals, collaborate effectively with cross-functional teams, and leverage AI tools for enhanced efficiency.
- Client Excellence: Serve as primary point of contact and trusted strategic advisor, providing proactive insights and thought leadership that drives client success
- Campaign Performance:Deliver high-quality materials and white glove service with strong attention to detail, facilitate smooth cross-departmental coordination, consistently meet campaign KPIs
- Operational Excellence: Maintain organized project systems, proactively identify and resolve issues, consistently meet timelines and budgets while building department resources
- Autonomous Leadership: We trust our team to operate independently and make strategic decisions
- Collaborative Excellence: Work seamlessly with creative, paid media, creator and operations teams
- Proactive Accountability: Own your decisions and proactively identify potential issues
- Continuous Innovation: Embrace emerging AI tools and process improvements
