Associate Director of Growth Marketing

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.
With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

The Associate Director of Growth Marketing is responsible for driving Fello’s revenue growth by leading a high-performing marketing team and overseeing the planning, execution, and optimization of integrated growth campaigns (such as events, ABM, demand and digital campaigns). This role emphasizes team leadership, cross-functional collaboration, and strategic campaign management. The Associate Director will serve as both a strategic planner and a hands-on contributor, ensuring that growth initiatives are delivered effectively, on time, and with measurable impact on the business.
This position reports directly to the Head of Marketing and will play a key role in shaping the company’s growth strategy.

• Lead the development, execution, and accountability of integrated demand generation, manage campaign calendars, and growth campaigns that drive pipeline and revenue.
• Leverage AI tools and insights to optimize audience targeting, content personalization, and campaign performance.
• Act as a player/coach — leading by example while empowering the team to deliver results.
• Continuously refine campaigns based on performance, feedback, experimentation, and AI-driven learnings.

• Manage, coach, and inspire a growth marketing team, setting clear goals and providing regular feedback.
• Foster career growth and skill development through mentorship, training, and exposure to emerging tools, including the effective use of AI in marketing workflows.
• Build a culture of accountability, collaboration, and innovation within the team.

• Own the end-to-end management of complex marketing projects (such as events, ABM, demand and digital campaigns), ensuring they are scoped, prioritized, and executed on time and within budget.
• Maintain and oversee project trackers (Google Sheets or equivalent tools) to provide visibility, accountability, and clarity across all initiatives.
• Allocate work across the team, set clear deadlines, and manage progress to ensure commitments are consistently met.
• Leverage AI to streamline workflows, automate routine tasks, and identify opportunities for greater efficiency in project execution.

• Define and monitor key growth marketing metrics (CPL, MQLs, pipeline velocity, CAC, ROI) while partnering with RevOps to ensure consistent tracking and attribution across the funnel.
• Leverage AI-driven analytics to surface insights, identify patterns, and strengthen data-driven decision making.
• Lead post-campaign reviews to identify optimization opportunities and drive continuous improvement through experimentation and AI-powered recommendations.

• Develop strategies for demand generation, lead nurturing, and customer engagement across multiple channels.
• Monitor performance of campaigns and programs, delivering insights and recommendations to leadership.
• Balance creative experimentation with disciplined execution to drive measurable business impact.
• Explore innovative ways to integrate AI into campaign design, content, and channel strategies to accelerate growth.

• Proven track record in growth marketing and demand generation within B2B SaaS, with 5+ years of experience and at least 2 years managing people.
• Strong leadership and team development skills, with a passion for coaching, mentorship, and building high-performing teams.
• Expertise in planning and executing integrated campaigns (events, ABM, demand gen, digital) that drive measurable pipeline and revenue impact.
• Skilled project manager and communicator, adept at juggling multiple priorities, managing complex initiatives, and keeping teams aligned.
• AI-first mindset, leveraging AI tools to enhance creativity, optimize performance, streamline reporting, and improve efficiency across workflows.
• Thrives in dynamic, high-growth startup environments, bringing adaptability, resourcefulness, and hands-on execution to strategic initiatives.

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.