Allrecipes, the number one food site on the internet, is looking for a creative Associate Social Media Editor with a passion for all things food, social media, and user-generated content (UGC). Reporting to our Senior Social Media Editor, this dynamic role heads up video production and scheduling, management and strategy for Pinterest, and helps with community management across platforms.
Allrecipes changed the food world by providing the tools to share recipes and cooking tips while celebrating the expertise of home cooks online. Established in 1997, Allrecipes has become the world's largest community-driven food brand, providing trusted resources to more than 60 million home cooks each month.
Every day, cooks from around the world publish recipes and inspire one another through recipe photos, ratings, reviews, and videos. The combination of the Allrecipes community with our team of editorial and kitchen professionals provides authority found nowhere else on the internet and has turned the brand into an indispensable resource for cooks of all skill levels.
We have the power and responsibility to create positive change. Be a leader in the food space by setting trends and representing the prowess of the Allrecipes community. We are focusing our hiring efforts on diversity, equity, and inclusion and building a team that reflects our dedication to these principles at every level of our organization.
Learn more about the Allrecipes community, plus our brand and team here >> https://www.allrecipes.com/about-allrecipes/
Responsibilities:
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35%: Work cross-functionally with the social, video, and recipe teams to produce and create original social-first video content. Manage the video calendar and lead video editing, copywriting, and production for internal team and external content creators.
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25%: Work closely with the Senior Social Media Manager to execute social media growth strategies to further extend the digital reach of the brand, drive engagements, and grow awareness. Monitor current social trends and competitors’ social media presence to identify new opportunities and leverage best practices.
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15%: Support influencer management efforts—engage with content creators, research and pitch influencers to the team, brainstorm collaborations, and post across platforms
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15%: Monitor and engage with the brand’s followers and community across platforms.
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10%: Report on content performance and provide insights
Requirements:
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Bachelor's degree in Journalism/Communications, Marketing, English or related field, or equivalent training and/or experience
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Minimum 1-2 years experience in digital social media for a large brand
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Familiarity with short-form video, TikTok, Reels, video editing, video production, talent sourcing.
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Exceptional writing skills, with the ability to capture and effectively convey brand voice
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Strong attention to detail, hatred of typos, and ability to meet deadlines and multitask at a fast pace
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Keen eye for design, food photography, and short form video
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Energetic, well-organized, and proactive team player
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Knowledge, experience, or interest in food, cooking, and the culinary world a plus
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Willingness to work outside of standard business hours, if needed
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Canva, Looker, AirTable, and Google Suite skills are preferred
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Familiarity with social media publishing platforms such as Dash Hudson, Creator Studio, and True Anthem, a plus
