Pay Range - $50,000 - 60,000 - This role might also be eligible for a sales-based incentive.
Vacancy Status: This posting is for an existing vacancy.
NielsenIQ Canada is searching for a meticulous and highly organized Sales Development Representative to oversee, nurture, and expand the number of qualified leads and the sales pipeline. This role focuses primarily on generating new business opportunities through outbound prospecting, including email, social media, and phone outreach to targeted accounts. The objective is to schedule initial qualified meetings for the commercial sales team.
Efficiency and strong organizational skills are essential, as the Sales Development Representative will serve as a brand ambassador for NIQ Canada. As the initial point of contact for prospects interested in NielsenIQ solutions, this position is crucial in establishing the tone for the subsequent sales cycle. Professionalism, enthusiasm, and excellent communication skills are fundamental to success in this role.
The ideal candidate should possess a genuine interest in data and analytics, the consumer packaged goods (CPG) industry, and market research related to the Canadian sales market. This individual will be a highly energized self-starter who thrives in autonomous work environments while demonstrating the ability to build strong, cross-functional relationships with internal team members and sales stakeholders. Additionally, the Sales Development Representative will engage externally with high-level decision makers and prospective clients to foster business growth and opportunity.
Accountabilities:
· Learn continuously and develop into an industry and NielsenIQ solutions expert
· Conduct predominantly outbound prospecting activities (phone calls, email, social media) into target accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
Create repeatable success framework to execute consistently month over month driving execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact-level research, pre-call planning and hyper-personalized messaging via key channels
· Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements
· Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
· Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales
· Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond
· Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
· Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
Qualifications:
·Post secondary degree/diploma plus at least 2 years of predominately outbound sales or complementary experience that directly translates to an outbound sales motion.
· Professional experience on a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team
· Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
· Fluent (English/French) bilingual language skills required
· Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
· Experience preferred with tools, such as Microsoft Office Suite, Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies
· Exceptional ability to actively listen to, and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal
· Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results
· Detail oriented, methodical and process driven mentality
· Sound time management and organizational skills
· Must be a self-starter and highly ambitious to grow knowledge, skills and career
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Additional InformationOur Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
