Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid/Telework)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with the hiring managers per departmental guidelines.

We are seeking a creative Bilingual Senior Specialist, Strategic Talent Acquisition Brand to elevate our employer brand and attract top talent. This role sits at the intersection of recruitment, marketing, and storytelling—focusing on shaping how candidates perceive CBC/Radio Canada and ensuring a compelling and consistent candidate experience. You will be responsible for developing and executing our employer brand strategy. You will be crucial in defining our employee value proposition and connecting with Indigenous, diverse, and emerging talent.

Join our Talent Acquisition Centre of Expertise (COE) team!

If you're looking to contribute to the success of CBC/Radio Canada - Canada's Best 100 Diversity Employer, apply today! We're looking for a key contributor to join us.

In this role, you will have an opportunity to shape how talent connects with a mission-driven organization and work at the intersection of people, culture and brand. This role is ideal for someone who possesses a deep understanding of what attracts and motivates different talent segments and is committed to inclusive, accessible and authentic representation. If you’re curious, creative and like experimenting, this role is for you!

This is a 12-month temporary position with the possibility of extension and could be based in Ottawa, Toronto or Montreal.

Key Responsibilities:

Employer brand strategy

• Develop and execute employer branding strategies to attract high-quality candidates across key talent segments

• Define and refine the Employee Value Proposition using data, research and employee insights

• Manage and evolve CBC/Radio Canada’s brand guidelines to ensure diversity and reconciliation commitments; consistency in voice, tone, and visual identity across all Employer Branding platforms and materials.

Content and storytelling

• Collaborate with internal partners (hiring managers, communications, subject matter experts and recruiting teams) to identify needs and competitive advantages

• Partner with Marketing to align messaging with overall brand identity

• Develop compelling content such as social media posts, videos, blogs, and employee stories to cultivate community, increase influence, and effectively promote the company's culture and values.

Campaigns and talent attraction

• Manage and optimize’s presence on employer review sites (e.g., Glassdoor, LinkedIn).

• Design recruitment marketing campaigns, including job ads, email campaigns, and careers page content.

• Develop, implement, and manage our TA social media strategy across platforms such as Instagram, LinkedIn, X, Facebook and TikTok

Insights and measurement

• Establish Key Performance Indicators and analyze campaign performance and candidate engagement metrics; provide insights and recommendations

• Ensure a consistent and positive candidate experience across all touchpoints 

• Monitor industry trends and competitor employer branding strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Human Resources, or a related field

• 5 years of experience in employer branding, recruitment marketing, or digital marketing

• Must be fluent in English and French (both spoken and written).

• Strong content creation and storytelling skills

• Excellent knowledge of various social media platforms, best practices and analytics tools.

• Solid understanding of SEO (Search Engine optimization), keyword research, and web traffic metrics.

• Experience in content creation, including writing, graphic design (proficiency in tools like Canva, Adobe Creative Suite is a plus), and video production.

• Strong communication, writing, and interpersonal skills.

• A creative mindset with an eye for design and aesthetics.

• Familiarity with applicant tracking systems (ATS) and recruitment tools

• Understanding of equity, diversity and inclusion (EDI) initiatives in recruiting

Key Competencies:

• Creativity and innovation

• Strategic and critical thinking

• Project management and organizational skills

• Ability to influence stakeholders

What Success Looks Like

Success in this role means building a strong, credible, and differentiated employer brand that strengthens the organization’s ability to attract and engage top talent. This includes:

• increasing the qualified candidate pipeline

• improving employer brand awareness and perception

• driving higher engagement across recruitment marketing channels, and 

• enhancing candidate experience metrics. 

The Senior Specialist, Talent Acquisition Brand leverages data, storytelling, and strategic partnerships to deliver measurable impact and ensure alignment with organizational values, workforce priorities, and talent acquisition objectives.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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