The Senior Brand Manager will lead brand strategy and financial planning for Canada Coffee, leveraging consumer insights and analytics, managing cross-functional teams, and overseeing marketing execution.
Job Description
Senior Brand Manager - Canada Coffee at a glance
Location: Toronto, ON | Hybrid (3 days in-office)
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer... really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.
The Senior Brand Manager - Canada Coffee at a high-level will be responsible for d elivering an annual and long-term brand strategy and financial operating plan specifically for Canada Coffee - informed by a deep understanding of the consumer , customer and category dynamics via the Brand Growth System frame work, while leading a small team.
This position is best suited for someone who is strategic, entrepreneurial, operates independently, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward .
What's on the menu?
Recipe for Success - apply now if this sounds like you!
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$120,100.00 - $150,100.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s)
Toronto - Queen's Quay - Headquarters
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Senior Brand Manager - Canada Coffee at a glance
Location: Toronto, ON | Hybrid (3 days in-office)
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer... really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.
The Senior Brand Manager - Canada Coffee at a high-level will be responsible for d elivering an annual and long-term brand strategy and financial operating plan specifically for Canada Coffee - informed by a deep understanding of the consumer , customer and category dynamics via the Brand Growth System frame work, while leading a small team.
This position is best suited for someone who is strategic, entrepreneurial, operates independently, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward .
What's on the menu?
- Bring strong business acumen and strategic thinking to our annual and long-ter m brand priorities and financial operating plan - informed by deep understanding of the consumer , our customers and category dynamics
- Leverage consumption & business analytics (equity, share, volume ) to inform action plans that drive key business targets including share and margin enhancement .
- Lead cross-functional team that includ es finance, sales, R&D, operations, shopper marketing / communications , and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans , innovation , and marketing support plans
- Lead renovation and/or innovation pipeline in service of the 3 year plan
- O versee tactical execution of marketing budget, demand forecasting, sales /category stories, and various commercialization efforts for portfolio
- Coach, develop and motivate team of 1 direct report
Recipe for Success - apply now if this sounds like you!
- 6 + year s ' experience in marketing for an established or startup CPG company
- Bachelor's degree in Marketing , Business or related field required , MBA preferred
- Operates with a sense of urgency
- Strategic leadership and drive for results
- Advanced interpersonal and communication skills
- Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development
- Has e ntrepreneurial spi rit and is comfortable navigating the unknown
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver on timelines
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$120,100.00 - $150,100.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Family Assistance Program, Wellbeing Programs, Family Support Programs
- Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks
Location(s)
Toronto - Queen's Quay - Headquarters
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
Business Analytics
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