Develop and manage promotional strategy for the E-MTB product line, including messaging, positioning, ambassador recruitment, social media, content creation, cross-functional go-to-market coordination, budget management, and partnership promotions to increase global brand value and perception.
Overview
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
Qualifications
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
Plan, develop, and manage promotional initiatives within the E-MTB value stream to increase brand value and perception. This role focuses on developing the product line's image, identity, messaging, and positioning relative to competitors.
Responsibilities
- erve as the key developer of promotional strategy for the specified product line
- Collaborate with customers on partnership promotion
- Partner with cross-functional teams to achieve go-to-market promotional goals
- Develop product messaging, look, feel, tone, and naming aligned with SRAM's mission, identity, and core values
- Manage spend within the allocated budget
- Identify and recruit ambassadors and athletes
- Develop and execute social media strategy
- Partner with the brand team on key content development including stories, video, and copy
- Perform other duties as assigned
Qualifications
- BS/BA in Marketing or similar field, or equivalent experience
- 5+ years of experience in marketing, communications, PR, or a related field
- Demonstrated ability to build and execute global brand strategies
- Strong written, verbal, and presentation communication skills
- Experience with budget analysis and planning
- Knowledge of print and digital marketing
- Proficiency with MS Office and Adobe Creative Suite
- Knowledge of bicycle mechanics and the global bike industry
- Additional Information
- Scope: Global
- Travel: Up to 40% domestically and internationally, including weekends
- Physical Requirements
- Ability to stand for extended periods at events
- Ability to lift up to 50 pounds
- Advanced bike riding ability to support brand promotional objectives
- Compensation and Benefits:
- Benefits include group health insurance plans covering medical, dental, vision, and ancillary options, as well as 401(k) match, life insurance, long-term disability, and paid time off.
- Salary range is CAD $70,000 to CAD $90,000 based on skills and experience level. This position is eligible for an annual corporate bonus based on company and individual performance.
About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.
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