Prospect and qualify mid-market and enterprise North American accounts for Adestra using CRM and sales engagement tools; execute cold calling, emailing, social selling, and data-driven outreach to set meetings and maintain pipeline, collaborating with sales and internal teams to refine messaging and lead-gen playbook.
At Upland Audience Engagement, our results-oriented teams collaborate to deliver value for customers, driving growth and innovation. We’re passionate, proactive, and thrive on
challenges. If you’re ready to make an impact in a dynamic environment, we want to hear from you.
Role Overview
We’re seeking a data-driven ABM & Revenue Program Manager to design and execute targeted account programs that drive engagement, accelerate pipeline growth, and increase marketing team capacity. This role combines account intelligence, market segmentation, intent signal activation, and workflow automation to ensure marketing programs deliver measurable revenue impact.
The ideal candidate thrives at the intersection of marketing and sales alignment — translating data and insights into actionable programs that accelerate account engagement.
Key Responsibilities
Account-Based Marketing
- Build and manage tiered target account lists using CRM, firmographic data, and intent signals
- Develop and execute multi-channel campaigns to engage priority accounts
- Collaborate with Sales to align messaging and outreach strategies across buying committees
- Optimize messaging relevance by segment, persona, and engagement signals
- Track account engagement, pipeline contribution, and program ROI
Revenue Program & Data Strategy
- Sales account intelligence and market research to identify high-value opportunities
- Segment accounts for targeted ABM programs and operational execution
- Analyze intent and engagement data to prioritize accounts and drive pipeline
- Design, maintain, and optimize automated workflows using tools like Zapier
- Maintain CRM data integrity and reporting accuracy, providing actionable insights
Optimization & Insight
- Continuously refine segmentation, messaging, and program triggers based on performance and intent data
- Translate account engagement signals into actionable marketing and sales plays
- Identify process and system improvements to increase marketing efficiency and team capacity
Qualifications
- 4-6 years of ABM, Sales Development, or Marketing Operations experience
- Hands-on experience with CRM and marketing automation tools
- Experience leveraging intent data and account engagement signals
- Experience designing automation workflows (Zapier or equivalent)
- Strong problem-solving skills with the ability to turn data into actionable programs
- Proven ability to collaborate cross-functionally with Sales and Revenue teams
- Comfortable operating independently in a fast-paced lean environment
What Success Looks Like
- Highly targeted account lists and segmentation strategies that drive engagement
- Increased pipeline and deal velocity from ABM initiatives
- Efficient automated workflows that improve team capacity
- Actionable insights from account intelligence and intent data
- Clear measurement of program effectiveness tied to revenue impact
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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