Business Development Team Lead

About Trellis

Trellis is an AI-powered eCommerce growth platform helping brands and agencies win on Amazon and other online marketplaces. Our technology optimizes advertising, product content, dynamic pricing, and promotions to drive scalable, profitable growth. We are a high-performance startup that values initiative, ownership, and continuous improvement. If you thrive in fast-paced environments and want to lead a team shaping the future of marketplace automation, this role is for you.

Role Overview

The Business Development Team Lead is responsible for carrying a team quota, coaching, developing, and scaling a high-performing SDR team that fuels Trellis’s revenue engine. You will lead by example—prospecting strategically, refining outbound messages, supporting qualification standards, and collaborating closely with Marketing and Account Executives to ensure a healthy, high-quality pipeline.

This role combines hands-on leadership with tactical outbound expertise. You’ll empower SDRs to exceed expectations, maintain sharp operational discipline, and embody the high-intensity, proactive culture Trellis is known for.

What You’ll Do

Team Leadership & Coaching

• Lead, mentor, and coach a team of SDRs to consistently exceed pipeline generation and meeting goals.
• Conduct regular 1:1s, call reviews, and performance evaluations to drive continuous improvement.
• Develop onboarding, training materials, and best practices for new SDRs.
• Foster a culture of accountability, hustle, positivity, and proactivity.

Pipeline & Process Ownership

• Own and optimize the top-of-funnel process—ensuring the team generates a predictable, high-quality pipeline for the AE team.
• Partner closely with Account Executives to align qualification criteria and improve conversion rates.
• Collaborate with Marketing to refine ICP targeting, messaging, and campaign execution.
• Monitor team activity metrics, outreach quality, and meeting outcomes to ensure operational excellence.
• Identify performance gaps and make data-driven recommendations to improve productivity.

Hands-On Contribution

• Model world-class outbound behaviour by actively prospecting, testing new channels, and refining messaging strategies.
• Step in to support SDRs with strategic accounts, complex qualification calls, and high-value opportunities.
• Provide insights on market trends, competitive dynamics, and prospect feedback to Sales Leadership.

Cross-Functional Collaboration

• Partner with Product, Marketing, and Customer Success to ensure SDRs deeply understand Trellis’s value proposition and the needs of Amazon/eCommerce sellers.
• Communicate feedback loops that help optimize packaging, messaging, and go-to-market strategy.
  

Who You Are

• A motivational leader with high standards and a track record of developing talent.
• A self-starter who thrives in a fast-paced, high-intensity startup culture.
• Highly disciplined in pipeline generation processes and CRM hygiene.
• Strong communicator—clear, assertive, empathetic, and skilled at delivering feedback.
• Analytical mindset with the ability to diagnose performance challenges quickly.
• Confident outbound prospector who loves cracking into new accounts and teaching others to do the same.

Qualifications

• 2–5+ years of experience in Sales Development, Business Development, or Inside Sales roles.
• Previous experience managing or mentoring SDRs strongly preferred.
• Proven track record of generating high-quality pipeline in a SaaS environment.
• Experience in eCommerce or Amazon-related technology is a major plus.
• Hands-on expertise with outbound tools (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, etc.).
• Strong understanding of ICP development, lead qualification, and outbound workflows.
• High-energy, resilient, and comfortable operating under aggressive growth targets.

Why Trellis

• Lead a critical revenue function at a fast-growing startup.
• Direct impact on sales strategy, team development, and company growth.
• Close partnership with Sales Leadership and AEs.
• Competitive compensation package with performance incentives.
• Clear career path into Sales Management or more senior leadership roles.