The Product Marketing Manager at PointClickCare will drive product positioning, lead launches, develop sales tools, and collaborate with partners to enhance customer education and market strategies.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.
For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.
Position Summary:
The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs. You’ll serve as the PointClickCare Marketing representative to our partner ecosystem—providing guidance on marketing best practices, supporting their needs in alignment with our guidelines, and collaborating closely with tier-one partners to drive mutual success.
In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Partnerships, Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
This role centers on the Marketplace Partner Program, driving the evolution of its strategy, introducing new categories to the Marketplace, and increasing customer adoption of Marketplace applications. There are many ways to drive impact in this role, so we're looking for someone who will take initiative, get their arms around the possibilities, and invest their time and energy strategically where they see the most opportunity for impact.
Key Responsibilities:
- Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
- Lead product launches, including strategy, KPI development, and creation of tools and collateral; assist with product naming and competitive positioning.
- Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
- Collaborate with the partner managers to provide guidance on marketing best practices and ensure alignment with PointClickCare guidelines.
- Enable sales by communicating product value propositions and delivering sales tools that support the selling process.
- Serve as a subject matter expert for complex sales inquiries, customer education, and roadmap updates; lead sales training on new products and enhancements.
- Gather and analyze market intelligence and customer insights, including buying criteria, regulatory considerations, and segment-specific demands; maintain awareness of partner offerings and their synergies or competitive threats.
- Align closely with members of product management team and Marketplace partner team to facilitate the appropriate flow of information between the teams.
- Collaborate with marketing programs, brand, and digital teams to ensure consistent product themes across campaigns and events.
- Develop and distribute public-facing product launch materials; contribute to blogs, presentations, and webinars to showcase product and market strengths.
- Work with customers to create case studies, references, and testimonials.
- Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.
- Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects.
- Foster strong cross-functional collaboration to build consensus and drive shared outcomes.
Required Skills & Experience:
- Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
- 4-6 years in product marketing experience
- Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus.
- Experience with B2B SaaS healthcare technology required.
- Experience with partner marketing highly preferred.
- AI Fluency and/or use of M365 Copilot
- Industry experience in the segment a definite asset
- Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
- Knowledge of marketing principles and practices
- Excellent time management, interpersonal, communication, decision making, and organization skills
- A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
#LI-TW1
#LI-Remote
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
AI
B2B Saas Healthcare Technology
M365 Copilot
Similar Jobs
Marketing Tech • Real Estate • Software • PropTech • SEO
Lead the strategy and roadmap for client marketing and advertising products, collaborating across teams to enhance real estate marketing efficiency. Develop marketing workflows, campaigns, and user experiences while measuring engagement and success.
Top Skills:
Advertising Management PlatformsAICRMEmail ToolsMarketing AutomationMlSms ToolsSocial Media Advertising
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Responsible for managing presales teams and ensuring customer engagement with ServiceNow solutions, motivating team members, and developing training curriculums.
Top Skills:
AICloudPaasSaaS
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The role involves generating new business sales through SaaS models, developing C-suite relationships, and leveraging AI integration strategies.
Top Skills:
AI
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
