Own strategy and execution for paid search and affiliate marketing across Google and Microsoft Ads and affiliate partners. Manage campaign structure, bidding, budgets, partner relationships, and performance testing. Analyze channel health, work with analytics for tracking accuracy, produce reports and forecasts, and collaborate with creative teams to optimize messaging and landing pages to drive measurable acquisition and revenue growth.
This is a remote position.
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. Their Digital Marketing team is currently seeking a Channel Manager to own two critical growth channels: Paid Search and Affiliate Marketing.
You will own channel strategy, optimization, partner performance, and growth initiatives across multiple business lines. The role offers significant visibility and the opportunity to directly influence revenue growth through measurable acquisition programs.
Employment Type: Full-time permanent
Location: Remote - MUST be physically located in the US
Compensation: $95,000-105,000 base + 10% bonus + full benefits (see below)
What You'll Do:
- Develop and execute paid search strategies across Google Ads and Microsoft Ads.
- Manage campaign structure, bidding strategies, budget allocation, keyword expansion, match type governance, and quality score optimization.
- Oversee affiliate and aggregator partnerships, including performance management, relationship development, partner expansion, and commercial negotiations.
- Evaluate channel performance and identify opportunities to improve efficiency, conversion rates, and revenue contribution.
- Design and execute channel tests, including bidding experiments, landing page optimization initiatives, audience segmentation strategies, and partner placement testing.
- Monitor campaign health and identify anomalies across key performance indicators including conversion rate, acquisition cost, impression share, lead quality, and attribution.
- Partner closely with analytics teams to ensure tracking accuracy and data integrity.
- Produce monthly and quarterly channel performance reviews, forecasts, and strategic recommendations.
- Collaborate with creative and content teams to optimize messaging, landing pages, and channel-specific assets.
- Contribute to broader acquisition planning and channel diversification initiatives.
Requirements
- 4-6 years of performance marketing experience with hand-on ownership managing both paid search and affiliate or aggregator channel management.
- Hands-on experience with Google Ads and Microsoft Ads.
- Experience managing affiliate marketing programs, partnerships, or lead generation channels.
- Experience working with affiliate, partnership, referral, or aggregator-based acquisition channels. Familiarity with affiliate platforms such as Impact, Commission Junction, or similar.
- Experience with value-based bidding strategies, including target ROAS and target CPA models.
- Strong analytical skills and the ability to diagnose performance trends across campaigns and channels.
- Experience using Google Analytics, GA4, or similar analytics platforms.
- Familiarity with BI and reporting tools such as Looker is beneficial.
- Ability to manage multiple stakeholders and business priorities simultaneously.
- Experience with multi-brand acquisition.
- Experience in insurance, financial services, fintech, lead-generation businesses, or other high-CPC industries is preferred.
Benefits
- Employee Ownership Program - eligible employees share in the financial rewards as the company grows
- Professional Development Opportunities – access to learning and career growth initiatives
- Owner Referral Program
- Work-from-Home Reimbursement
- Digital Health & Wellness Platform - online fitness and wellbeing resources
- Canary Emergency Financial Assistance Program
- Comprehensive Medical, Dental, and Vision Coverage
- Life and AD&D Insurance
- Confidential Employee Assistance Program (EAP)
- Health Savings Account (HSA)
- Short-Term Disability Coverage
- Voluntary Benefits - supplemental accident, critical illness, and hospital insurance
- Employee Discounts
- 401(k) Plan with company matching contributions
- Paid Time Off Programs
- 11 Company-Paid Holidays
------------------------
At Talencore, we stand against racism and discriminatory practices. We stand against violence.
We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honour our candidates' experiences, perspectives and unique identity.
We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Hunt and close net-new enterprise accounts across Alberta, building executive relationships and value-based business cases. Drive pipeline via prospecting, partners, and events; lead complex sales cycles with Sales Engineers and Customer Success to deliver observability, security, cloud modernization, and AI-driven outcomes.
Top Skills:
AiopsAWSAzureCloud MigrationCybersecurityDevOpsDynatraceGCPObservabilityPlatform Engineering
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
Design, deploy, and operate enterprise network infrastructure across data centers and cloud (GCP, AWS, Azure). Manage VPCs, VPNs, BGP, F5 BIG-IP, hybrid connectivity, and observability. Build IaC and automation with Terraform, GitLab CI/CD, and Ansible. Maintain monitoring, documentation, and participate in on-call support for critical incidents.
Top Skills:
AnsibleAWSAzureBgpCloud RouterCloudflareDnsF5 Big-IpFirewallsGCPGitlab Ci/CdHa VpnIp Address ManagementIpsec VpnLoad BalancingTerraformVpc
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Lead high-impact reliability projects to improve resiliency, scalability, and deployment safety for thousands of services. Build secure configuration and secrets systems, improve canary-based release systems, partner with critical teams to reduce operational toil, drive observability and reliability best practices, participate in on-call rotations, and communicate architecture decisions to stakeholders.
Top Skills:
AWSAzureDatadogGCPGenerative AiGoKibanaRubyTerraform
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
