WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a Client Experience Operations Director to lead the operational execution and measurement infrastructure supporting media initiatives. This role will oversee measurement solution workflows, tagging governance, and the integration of media performance data into customer journey attribution and marketing analytics frameworks.
The ideal candidate combines deep digital media operations expertise with strong program leadership, bringing a strategic perspective on how campaign execution, tagging standards, and attribution methodologies enable better marketing decision-making.
This leader will partner closely with media strategy, analytics, marketing technology, and product teams to ensure that campaigns are executed efficiently and that measurement frameworks accurately capture performance across the full customer journey. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or remote.
Key Responsibilities
Media Operations Leadership
- Lead the operational strategy for digital media campaign tracking across channels.
- Establish scalable workflows, governance models, and operational standards that support high-volume campaign delivery.
- Oversee campaign implementation processes, ensuring accurate setup and tagging for the purpose of tracking for attribution
- Manage relationships with internal stakeholders and external media partners.
Digital Tagging & Measurement Infrastructure
- Own governance and standards for digital tagging, campaign taxonomy, and tracking implementation across media platforms.
- Partner with marketing technology teams to manage tagging architecture using platforms such as Google Tag Manager.
- Ensure media data is accurately captured within analytics environments such as Google Analytics or Adobe Analytics.
- Develop QA frameworks to ensure consistent data integrity across campaigns.
Attribution & Customer Journey Measurement
- Lead collaboration with analytics teams to integrate media performance data into customer journey attribution frameworks.
- Ensure campaign tracking supports multi-touch attribution and cross-channel measurement.
- Provide strategic input into measurement methodologies and attribution modeling.
Cross-Functional Program Management
- Serve as the operational lead across media, analytics, marketing technology, and product teams.
- Translate marketing strategy into operational requirements and execution frameworks.
- Oversee campaign planning timelines, dependencies, and cross-team coordination.
Team Leadership
- Build and manage a team responsible for campaign operations, tagging implementation, and operational project management.
- Mentor team members and establish best practices for operational excellence.
- Drive a culture of accountability, documentation, and continuous improvement.
Qualifications
Required
- 8–12+ years of experience in digital media operations, marketing operations, or digital campaign management.
- Deep understanding of digital tagging frameworks and campaign tracking implementation.
- Strong familiarity with customer journey attribution concepts and multi-channel measurement.
- Experience leading cross-functional teams across media, analytics, and marketing technology.
- Proven ability to design scalable operational processes and governance frameworks.
Preferred
- Experience with media platforms such as Google Campaign Manager 360 or The Trade Desk.
- Experience working with enterprise analytics platforms such as Adobe Analytics.
- Experience implementing tagging standards through tag management systems.
- Familiarity with marketing attribution or media measurement platforms.
Core Skills
- Media project management leadership
- Digital tracking and tagging governance
- Customer journey attribution strategy
- Cross-functional program management
- Marketing data infrastructure and analytics collaboration
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $125,000 - $140,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
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