Associate Director of Sales - Commerce

Lazer is a world-class digital product studio composed of 180+ senior engineers and designers with backgrounds from companies like Apple, Google, Coinbase, and more. With our product experience, we have designed, engineered, and grown products from $0 to $200M in revenue.

Clients seek out our help because we have the talent to deeply understand their needs and provide industry, technical, or product insights that are uniquely valuable to their efforts. Our clients range from early-stage startups and venture studios to recognizable retail brands and exciting enterprises. Some of our notable clients include Google, Shopify, Coinbase, Alchemy, Hinge, OVO, Polymarket, and more.

We are a remote-first organization headquartered in Toronto, Ontario, with employees worldwide. We believe in providing the best experience possible for all Lazerites by fostering a strong community through regular events, company vacations, competitive compensation, unlimited PTO, and more!

Join Lazer and help us solve problems and build the next generation of products!

Lazer Technologies is growing fast, and we’re looking for a Sales Lead to join our Commerce team. This is a consultative, solutions-driven role for someone who knows the Shopify ecosystem inside and out and thrives on building trusted client relationships.

Unlike a traditional sales role, this position blends business development, solutioning, and client partnership. You’ll work closely with prospects and clients to understand their needs, scope the right solutions, and ensure we deliver exceptional outcomes — all while identifying opportunities for long-term growth.

• Lead discovery and solutioning conversations with inbound and qualified outbound Shopify commerce leads.

• Ask the right business + technical questions to uncover real needs, not just surface asks.

• Collaborate with BD, Solutions Architects, and Delivery teams to craft tailored proposals.

• Help prospects navigate trade-offs and choose smarter approaches to achieving their goals.

• Act as the primary point of contact for clients from pre-sale through engagement kickoff.

• Build strong relationships through responsive, thoughtful communication (text, call, Slack, whatever it takes).

• Develop account roadmaps and identify new opportunities to expand our work together.

• Position Lazer as a strategic partner, not just a vendor.

• Ensure seamless handoff and knowledge transfer from pre-sales into delivery.

• Align closely with Solutions and Delivery leaders to unblock teams and set projects up for success.

• Proactively flag risks, manage expectations, and keep both clients and teams accountable.

• Contribute to refining our engagement model and raising the bar for client service.

• Experience in solutions consulting, technical sales, or agency client services.

• Strong understanding of the Shopify ecosystem (apps, integrations, migrations, and enterprise needs).

• Excellent communication skills — equally comfortable in informal client chats or structured presentations.

• Highly organized, detail-oriented, and proactive in follow-through.

• Comfortable in a consultative, non-transactional sales role.

• Prior experience at a Shopify partner, commerce agency, or consultancy.

• Hands-on Shopify product strategy or implementation background.

• Experience growing accounts and spotting long-term opportunities.

• Familiarity with digital product strategy and commerce innovation.

AI in our hiring process
We use AI to help us review and shortlist applications based on job-related criteria. A human hiring manager always makes the call on who moves forward. As a company that builds with AI every day, we're all for candidates using it too — just be upfront about how it helped.
Why Work With Us

• 🚀 Accelerate Your Growth: Work across multiple industries and cutting-edge projects with a team that ships fast.

• 💥 Maximum Impact: Shape the future of the tech industry by helping ambitious projects reach their potential.

• 🏅 True Ownership: Everyone ships code and has real autonomy with minimal meetings.

• 💡 Continuous Learning: Be part of a team of senior engineers and designers who love learning and knowledge sharing.
  

• 🤖 You Resist Modern Tools: We leverage AI and cutting-edge technology to build rapidly and focus our energy on solving the most complex, high-impact challenges for our clients.

• 🏗️ You Crave High Structure: We thrive in an autonomous, fast-moving environment, which means you need to be comfortable with some ambiguity.

• 😴 You Prefer Conventional Careers: Our consulting approach involves varied projects and direct client interaction — it's not for everyone.

• 1️⃣ You Like Staying in One Lane: Our projects require adapting to different tech stacks and modern tooling quickly.

• 🌐 Work From Anywhere: Choose your workspace — all you need is strong wifi and a passion for building!

• 🧘‍♂️ Work / Life Balance: We believe in our team’s ability to have it all; a great career, and time to unplug and live…you know...life.

• 🩺 Employee Care: We provide full benefits (healthcare, dental, vision) for our employees (401k for our US employees)

• 🏖️ Unlimited PTO: Everyone needs a break. Take at least 15 days off a year, and more if you need—just be cool about it and keep the team in mind.

• 🎉 Regular Team Retreat: Join us for a week of team bonding at amazing destinations. Recent trips include the Dominican Republic, Cancun, and Hawaii — plus ones welcome.