Xero Logo

Xero

Creative Optimisation Manager

Posted 8 Hours Ago
Be an Early Applicant
Remote
Hybrid
3 Locations
Mid level
Remote
Hybrid
3 Locations
Mid level
The Creative Optimisation Manager will enhance conversion rates through data analysis, creative strategy, and collaboration with marketing teams across various digital platforms.
The summary above was generated by AI

Our Purpose 

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.


How you’ll make an impact:


Creative optimisation is one of our most important levers to drive acquisition efficiency for both Paid and Organic channels. As a Creative Optimisation Manager at Xero, your role will involve analysing data, identifying trends, and creating personalised and engaging ad content. You will drive the global creative optimisation agenda for our Performance Marketing team by combining landing page and creative optimisation into a unified strategy and you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions.




What you'll do:

  • Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
  • Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
  • Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
  • Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
  • Stay up-to-date with industry trends and emerging ad creative best practices

What you'll bring with you:

  • 3+ years experience working in/across the Digital Marketing space
  • Direct testing & platform performance experience
  • Experience working in a digital and/or creative agency
  • Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
  • Deep expertise in ad creative of all formats
  • Strong analytical skills with the ability to translate data to insights
  • Excellent verbal and written communication skills

Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond, and that includes our candidates. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience, but you could be just the right person for this role. If you are excited about working at Xero, but your past experience doesn't align perfectly, we encourage you to apply anyway.


Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance and dental reimbursement with vision allowances, a  healthcare spending account, fertility and family forming financial support, wellbeing and sports programmes, employee resource groups, 26 weeks of parental leave for primary caregivers, an Employee Share Plan, beautiful offices with shared meals, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Top Skills

Google Display Network
LinkedIn
Meta
Tiktok
Youtube

Similar Jobs at Xero

8 Days Ago
Remote
Hybrid
Vancouver, BC, CAN
Senior level
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software
The Staff Applied Scientist at Xero leads research programs that apply scientific methods to product development, collaborates with various teams, mentors staff, and enhances data quality and usability.
Top Skills: AlgorithmsCodingData ProcessingData-Intensive ApplicationsMachine Learning
19 Days Ago
Remote
Hybrid
Vancouver, BC, CAN
Senior level
Senior level
Cloud • Fintech • Information Technology • Machine Learning • Software
Lead the design and development of AI and ML infrastructure at scale. Collaborate with teams, mentor engineers, and manage technical debt. Enhance data usability and build market presence through knowledge sharing.
Top Skills: MlflowPythonPyTorchSQLTensorFlow

What you need to know about the Ottawa Tech Scene

The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account