Creative Strategy Lead

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We are looking for a dynamic and experienced Creative Strategy Lead to join our Creative team, focused on Cash App. You will develop and implement campaign, creative, and brand strategies for our Cash App Creative team, ensuring compelling creative output across all campaign efforts. This role involves an in-depth understanding of our Cash App audience, and close collaboration with the marketing, creative, and product teams to increase brand growth, awareness, and engagement for the business. You will report into the Head of Creative Strategy, sitting embedded within the Square Design and Creative organization.
You Will

• Develop and brief campaigns and larger GTM efforts
  • Create detailed creative briefs for marketing campaigns, ensuring alignment with brand messaging and integrated marketing briefs.
  • Partner with the creative team to bring creative concepts and campaigns to life; constantly guide the team throughout development on messaging and aligning to overall strategy.
• Develop in-depth audience and cultural insights
  • In partnership with the research team, conduct seller and market research to gather valuable insights into target audience behaviors, needs, and preferences.
• Drive high quality creative work
  • Provide strategic direction and feedback to the creative and marketing teams to enhance the quality and impact of marketing programs.
• Serve as a necessary liaison between Marketing and Creative
  • Play a role as "creative interpreter" between marketing and creative, alongside creative leadership.

You Have

• 12+ years of creative and/or brand strategy experience, MUST have both agency side and in-house experience, with a bachelor's degree.
• Seniority in the strategic space - You should be a senior expert in the strategy space, able to navigate projects as a key leader on the Cash App Creative team.
• Experience working in a creative agency environment, and comfortable working as an embedded strategist within a creative team.
• Experience working on culture-forward brands, and deep love and obsession with culture and how it impacts brands and creativity.
• Ability to guide, foster, and shape creative work. You should identify as that strategist that creatives consistently turn to to answer the hard problems - and someone who knows the most important part of their job is enabling amazing creativity.
• Strong storytelling skills - You are an expert at taking in large amounts of information and summarizing it down to its simplest parts - and building a compelling story out of it all.
• Strong influence - You are an expert at communicating with senior leadership, to drive shifts in overall brand and creative strategy.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$239,600 - $359,400 USD
Zone B:
$239,600 - $359,400 USD
Zone C:
$239,600 - $359,400 USD
Zone D:
$239,600 - $359,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.