Designs, builds, and optimizes automated CRM journeys across email, push, SMS, and in-app channels. Manages onboarding, reactivation, churn-prevention, and lifecycle campaigns; conducts A/B tests; analyzes customer behavior and campaign performance; builds dashboards and reporting; and identifies opportunities to improve conversion, retention, and CRM growth in collaboration with Product, Analytics, Content, and Design teams.
As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.
We are on the lookout for a CRM Automation Manager to join our CRM Team.
Role overview
As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.
Responsibilities
- Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
Requirements
- Experience: 2+ years of experience in CRM automation or marketing automation.
- CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
- Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
- Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
- Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.
Benefits
- Remote work opportunity.
- Flexible working schedule.
- Interesting product.
- Learning opportunities.
- Career growth prospects.
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