Reserve
CRM performance marketing manager
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About ABC Labs:
Reserve is a cryptocurrency project, patiently leading the asset-backed currency revolution. We want money that doesn't inflate like USD, but isn’t volatile like Bitcoin. Our approach is to bundle stocks, bonds, gold, real estate, and more into an index, and use that as money. That’s why we built the Reserve Protocol - to let anyone deploy a token that is issuable and redeemable for a basket of any other tokens. Today, the protocol is best used for bundling DeFi assets together to create yield-bearing USD stablecoins and indexes of cryptoassets. As more real world assets are tokenized, we believe the protocol will enable new asset-backed currencies that are mostly or fully independent of fiat money. You can learn more about the vision and the Reserve team here.
ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.
Who You Are
- You have 4-6 years of experience in CRM and performance marketing, specifically in paid social, search, display, and DOOH.
- You have successfully managed and optimized 100k+ ad budgets for tech, fintech, or crypto brands.
- You’re data-driven and ROI-focused, with a deep understanding of CAC, LTV, attribution models, and analytics.
- You have a proven track record of running and optimizing campaigns across Meta, Google, X/Twitter, Reddit, and programmatic display networks.
- You have experience managing DOOH (Digital Out-of-Home) campaigns, including placements in niche locations.
- You have experience monitoring and tracking all stages of the sales and marketing funnel.
- Crypto, fintech, or tech experience preferred—or at least a strong interest in learning about the space.
- Proficient project management and CRM skills utilizing tools like Hubspot and/or Monday.com.
- Located in NY or CA
What You’ll Do
- Develop and execute a multi-channel paid marketing strategy to drive awareness, engagement, and conversions.
- Manage and optimize paid campaigns across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH.
- Test and iterate ad creatives to drive engagement and optimize conversion rates.
- Oversee media buying and work with external agencies or vendors for DOOH and programmatic display.
- Set up, track, and optimize full-funnel performance metrics, from awareness to acquisition.
- A/B test landing pages and creatives to optimize conversions.
- Collaborate with the content and design team to create high-performing ad creatives.
- Develop audience segmentation strategies to refine targeting and improve efficiency.
- Stay ahead of industry trends, algorithm updates, and new ad tech developments.
Preferred Skills
- Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs
- Deep understanding of web analytics, conversion tracking, and attribution modeling
- Experience working with Google Tag Manager, GA4, Looker, or similar tools
- Experience managing DOOH campaigns and understanding their impact on digital marketing
- Experience with crypto, fintech, or high-growth tech startups preferred
Benefits:
- Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.
- Fast moving, challenging and unique business problems.
- Compensation: Competitive salary + token grant.
- Stability: We have significant funding and a long financial runway.
- Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.
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The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
