Customer Lifecycle Marketing Manager

As a Customer Lifecycle Marketing Manager, you will play a pivotal role in designing and executing initiatives that nurture long-term customer relationships, drive retention, and encourage advocacy. Reporting to the Director of Customer Marketing, you will define and implement strategies that optimize the customer journey and align with our business goals.

The Role

• Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience.
• Drive customer engagement to increase adoption: Leverage data insights to develop strategies that increase product adoption, satisfaction, and retention. Collaborate with Customer Success and Sales teams to enhance customer touchpoints.
• Create compelling customer content: Partner with Product Marketing to develop customer-focused content, webinars, guides and use case articles, tailored to educate and inspire customers while showcasing their achievements through our Masterclass brand.
• Lead campaigns for upsell: Partner with Product and Sales teams to identify opportunities and design campaigns that promote relevant solutions to existing customers.
• Become an expert in the needs of our customers and the expectations across the industry, documenting feedback, successes and use cases that will influence product strategy and CS conversations.
• Measure and report success: Define metrics to track the effectiveness of lifecycle marketing programs, and regularly report on insights and ROI to internal stakeholders.

Qualifications:

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Required

• 3–5 years of lifecycle or customer marketing experience in a B2B tech environment.
• Exceptional communication, project management, and content creation abilities.
• Proficiency in tools like Google suite, Salesforce, Pardot, Gainsight, and Notion is preferred.
• Demonstrated ability to empathize with customers, understand their needs, and build trust.
• Skilled at analyzing customer data to develop actionable strategies and measure outcomes.
• Innovative in designing programs that engage and retain customers, with a focus on measurable impact.
• Proven success working cross-functionally with Sales, Product, and Customer Success teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Bonus Points

• Has worked in the VC, Private Markets, Investment Banking, Financial Services verticals in the past
• Has knowledge of selling SaaS product or similar tech to niche markets
• A self-starter that enjoys working with CS and sales colleagues in a fast-paced environment.
• A creative problem solver who challenges the status quo.
• A dependable team player who works hard while maintaining the ability to laugh and have fun.
• A curiosity for data and enjoys measuring results and uncovering trends

What you'll enjoy at Affinity

• We live our values as playmakers who are obsessed with learning, care personally about our colleagues and clients, are radically open-minded, and take pride in everything we do.
• Health Care coverage and flexible personal & sick days. We want our team to be happy and healthy :)
• We provide an annual budget for you to spend on education and offer a comprehensive L&D program – after all, one of our core values is that we’re #obsessedwithlearning! 
• We support our employee’s overall health and well-being and reimburse monthly for things such as; Transportation, Home Internet, Meals, and Wellness memberships/equipment.
• Virtual team building and socials. Keeping people connected is essential.

A reasonable estimate of the current range is $72,000 to $108,000 CAD. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.