The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
Canopy Growth is now looking for a Customer Marketing Manager to be a key asset in growing our business. Reporting to the Director, Marketing, the successful candidate in this hands-on role will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category.
Responsibilities
Partner with the national account managers/directors, product teams, PR, supply chain, legal/ RA teams, and retailer partners to develop and deliver impactful, innovative marketing programs across multiple emerging categories and brands
Own the development of the high-level guiding strategy as well as the execution of shopper/brand/trade marketing programs
Develop marketing program sell decks and meet with the cross-functional commercial teams to sell in programs
Develop annual activation calendar at a brand/format and account level while leveraging insights developed by the consumer & shopper insights teams
Integrate retailer and shopper feedback and insights into national campaigns 7 brand strategy
Develop national tent pole events, in collaboration with brand and agency partners, that are relevant to retailers and target shoppers
Drive support for new product launches through the commercial planning process and articulating needed information from the brand teams to develop activation plans and point of sale materials
Own the creative development for evergreen and seasonal point-of-sale material, including fixtures and general marketing collateral, in collaboration with the point-of-sale coordinator, category management, and shopper insights
Manage marketing agency relationships for select brands, develop agency briefs, create and own detailed workback schedules for projects to ensure timelines are met
Develop retailer and distributor promotional bundles, in collaboration with sales, to drive new product acceptance and velocities on shelf
Lead post event analysis in collaboration with the media buying and sales teams to optimize future programming, maximize ROI, and determine tactics/channels that will drive the maximum growth
Manage annual budgets, including creation, management, and reconciliation on a monthly, quarterly, and annual cadence
Manage, build, and communicate on-going brand scorecards, their opportunities & risks to cross-functional partners & stakeholders on a monthly, quarterly, and annual cadence
Other duties as assigned
Experience
Ideal candidate would have 5+ years’ experience working in a fast-paced consumer packaged good company in a brand, trade, shopper marketing or sales role
Thorough knowledge and experience developing shopper/brand/trade marketing annual programs as well as point of sale creative development and production fundamentals
Experience managing agency relationships, developing creative briefs, and providing creative feedback
Past experience or desire to work in a fast-paced environment with a significant amount of autonomy to develop strategic plans and lead execution internally and with account partners
Experience in project managing with cross-functional teams and developing workback schedules.
Budget development and tracking experience
Bachelor’s Degree preferred
Other Details
This is a remote position based out of Ontario however, other candidates within Canada will be considered.
We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.
We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.
