Title: Data Acquisition Analyst - P3
Location: Remote Canada
Reports To: Managing Director, Sample Strategy & Operations
The Role:
JD Power quality research and awards cover over 30 industry verticals including auto, travel, finance, insurance, healthcare, and utilities. Each of these studies requires the fielding of an online market research survey to respondents who have had experience with one or more brands in that vertical. A Field Sample Analyst is responsible for working with our partners to achieve these brand level survey responses. The Analyst’s job is to “blend” together a mix of targeted advertising and online survey sample suppliers to achieve each project’s desired mix of participants.
The ideal candidate for this role is a data-driven digital marketer with a strong passion for client service. You get satisfaction by providing remarkable results for your clients through innovation and strategic planning and hold yourself to a high bar for unsurpassed customer service. You have a solid background in digital marketing, performance marketing and market research and are looking to blend that experience in a new role.
The Impact You Will Have in This Role:
You will support both syndicated and proprietary studies which address industry level consumer needs and serve as customer satisfaction benchmarks in a variety of industries such as Automotive, Financial Services, Insurance, Energy, Travel and Telecom. The outcome of your work will be used by clients to help them understand what is important to consumers, how their brand performs relative to their competition, what their brand needs to do to improve and the financial benefit of making these improvements.
What You'll Be Doing in This Role:
- Client Service Communication - Serve as a regular point of contact for our practice teams’ strategic and job-level questions, lead weekly calls, send project reporting and handle resulting follow-up questions and communications. Lead challenging client (our practice team) situations with guidance from Managing Director.
- Project Strategy – Lead successful survey acquisition programs by developing effective strategies and tactical plans for achieving the desired survey completes. Provide innovative and creative new ideas to drive the overall program strategy.
- Reporting and Analysis - Provide our practice team with regular reporting, analyze data to find new survey respondent targeting opportunities and identify issues. Develop strategic plans and present resulting data-driven insights and recommendations to our teams.
- New Opportunities - Acts on relevant survey supply development opportunities to approve and activate new survey respondent acquisition opportunities in our industry verticals. Able to think outside of the box to present new and interesting opportunities to our operations and practice teams.
- Thought leadership: Working in collaboration with other team members to innovate creative ways to achieve data collection fulfillment requirements.
Qualifications of this Role:
- 3+ years of experience and an advanced understanding of sample acquisition and vendor management for market research.
- An advanced understanding of Digital Marketing concepts.
- General knowledge of survey design.
- Technical Skills—Excel, data analysis, market research / digital marketing KPIs.
- Some overtime and weekend work is required as needed.
- Must be able to work effectively and collaboratively in a team oriented, global, and multi-cultural environment.
Preferred Qualifications:
- Bachelors or Masters in Marketing, Social Science, or related fields.
- Experience with activation of 3rd party data sources would be valuable.
The Hiring Manager says:
You will have the opportunity to work with industry experts to learn how different industries are structured and how they leverage consumer information to guide product development and service improvements efforts. You will also have the opportunity to participate in establishing the strategic roadmap for JD Power as we modernize our data acquisition approach.
The Way We Work:
- Leader Led
- Remote First
- Foster Flexibility
- Reward Performance
- Time Off Matters
Company Mission
J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.
Our Values
At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.
J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
J.D. Power is an equal-opportunity employer and compliant with AODA/ADA legislation. Should you require accommodations during the recruitment and selection process, please reach out to [email protected].
To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
