Outschool Logo

Outschool

Data Analyst, Marketing

Posted 5 Days Ago
Remote
2 Locations
Senior level
Remote
2 Locations
Senior level
As a Data Analyst for Marketing at Outschool, you will analyze marketing campaign efficiency, build metrics and dashboards, maintain attribution models, and assist in data visualization efforts. You will collaborate across departments to drive data-informed strategies and enhance the company's data culture.
The summary above was generated by AI
The Company:

Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.

We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.

 

Driving disruptive, positive change in education is rewarding and hard. Outschool team members are encouraged to challenge themselves, take risks, and grow in their careers. We look for talented people whose sense of urgency, innate curiosity, and determination to drive impact will help Outschool achieve outsized results in pursuit of our mission. We invite you to be part of an ambitious team dedicated to ensuring every learner can navigate the future with curiosity, resilience, and a love of learning.

Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years. 

About The Role: 

The Data & Research team is key to the operational and financial success of Outschool. Our mission is to empower Outschool by identifying and tracking key metrics, developing models to guide operations, and delivering actionable insights. We are responsible for anchoring the company around metrics of business importance and advising partners around the company in making smart, data-driven strategic decisions. 

At other companies, this role would be equivalent to a senior position. At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status. You can learn more about our titling philosophy here.

As a Data Analyst for Marketing and Supply, you will work with two key departments within Outschool. With the Marketing department (75% time), you will build metrics, models, dashboards, and analyses to guide marketing strategy and promote efficiency. With the Supply department (25% time), you will facilitate data-driven decisions to expand and support the population of world-class educators who offer classes on Outschool.

You’ll help shape Outschool’s strategy by sharing key insights, digging into some of our most pressing problems, and finding creative ways to use data to improve our products, services, and go-to-market motions. You’ll also have an opportunity to help us build out our data platform and culture, as we continue to grow rapidly both as a business and a company.

Core Responsibilities:

  • Maintain and improve Outschool’s multitouch attribution model (MTA)
  • Analyze and report on the efficiency and effectiveness of marketing campaigns across diverse channels
  • Collaborate with cross-functional teams to understand data requirements and develop analytical data models that align with business needs
  • Write efficient SQL queries to develop metrics, dashboards, and insights
  • Leverage dbt (data build tool) to transform and organize complex data sets, ensuring data quality and consistency
  • Assist in designing, building, and maintaining scalable data pipelines and workflows
  • Support the development of data visualizations and dashboards to present analytical findings and key performance indicators
  • Conduct data analysis to identify trends, patterns, and insights that can drive actionable recommendations
  • Help identify and resolve data quality issues, ensuring accuracy and integrity of the data

Desired Experience & Skills: 

  • A bachelor's or master's degree in computer science, engineering, mathematics, statistics, or a related field, or equivalent experience
  • 5+ years of professional experience in marketing analytics or data science
  • Knowledge of major marketing platforms (Google, Meta, TikTok) and the data they ingest and generate
  • Experience building and maintaining multitouch attribution models
  • Advanced SQL skills with experience writing complex queries (e.g. complex aggregations, window functions)
  • Knowledge of data modeling concepts and principles
  • Familiarity with data transformation tools (e.g. dbt)
  • Prior experience with data visualization tools (Looker, Tableau, Power BI, etc.)
  • Excellent problem-solving skills and attention to detail
  • Strong communication skills and ability to collaborate effectively in a small, scrappy startup environment
  • Growth mindset with a passion for learning and keeping up with emerging trends in data analytics

Bonus Experience & Skills: 

  • Experience with a marketplace business
  • Experience with advanced data techniques for marketing (e.g. media mix modeling, incrementality testing)
  • Proficiency in at least one data-relevant programming language (Python, R, etc.)

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $165-180k USD. For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $150-165k USD.


We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

Outschool Cares:

At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:

  • Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
  • Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions.
  • PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
  • Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
  • Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
  • Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience. 

 

If you require a reasonable accommodation to participate in the job application or interview process, please contact [email protected].

 

Benefits packages are included for full-time employees only. Please note benefits and perks may vary for employees based outside of the US and Canada.

 

Full-time employees must be a citizen or legal residents of the U.S. or Canada and reside in U.S. or Canada, unless specifically indicated otherwise. 

 

Once you submit your application, Outschool will process your personal data to evaluate your candidacy for employment. Unless specifically indicated otherwise, we hire employees only in the U.S. and Canada. Applicants else where should be aware that we may discard your application upon submission or we may ask if you would like us to retain it later should there be consideration (this is not typical at all).  If you are selected for interviewing, your data will be shared with interviewers and personnel involved in that process. If not hired, your application will be retained for one year in case there is another suitable role. You may opt out of this at any time. Please see our Employee/Applicant Privacy Notice for more detailed information. If applicable, as you progress through the process, we will be clear about what information is being asked for and what happens with that information.

Top Skills

Dbt
Google
Looker
Meta
Power BI
Python
R
SQL
Tableau
Tiktok

Similar Jobs

7 Days Ago
Remote
Hybrid
Country Meadows, Lake, OH, USA
Mid level
Mid level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
As a Marketing Data Analyst, you will analyze marketing data to provide actionable insights and recommendations, collaborate with stakeholders to refine queries, develop dashboards, and stay current on best practices in marketing analytics. You will work with various data sets to optimize marketing channels and strategies.
Top Skills: Aurora DbConfluenceExcelJIRALucid ChartMariadbMySQLPostgresPowerPointSQL
7 Days Ago
Remote
Hybrid
Brazos Country, TX, USA
Mid level
Mid level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Marketing Data Analyst at Two Barrels will analyze vast datasets to help refine marketing strategies, develop dashboards, and provide actionable insights. They will collaborate with various stakeholders to evaluate marketing performance and optimize marketing campaigns using data visualization and testing methodologies.
Top Skills: Aurora DbConfluenceExcelJIRALucid ChartMariadbMySQLPostgresPowerPointSQL
11 Days Ago
Remote
Atlanta, GA, USA
Mid level
Mid level
Fintech • Gaming • Mobile • Sports • Esports
As a Growth Marketing Analyst at PrizePicks, you will support data processes and reporting for marketing performance, manage automated reporting flows, collaborate with various business units, and communicate insights to senior leadership to drive profitable growth.
Top Skills: Data VisualizationPythonSQLStatistical ModelsTableau

What you need to know about the Ottawa Tech Scene

The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account