Our client is a leading SaaS provider in the Medspa industry, helping aesthetic businesses scale through cutting-edge marketing solutions. We are seeking a Design Lead to elevate the quality of creative assets across marketing campaigns, websites, and Meta Ads, while leading and mentoring a team of junior designers.
Role Overview
As the Design Team Lead / Creative Director, you will take extreme ownership of the design process—ensuring all creative assets are high-performing, on-brand, and conversion-optimized. You will set design standards, enforce templates and guidelines, and oversee a team to ensure consistency, efficiency, and scalability.
This role requires a mix of hands-on design work and strategic leadership, balancing both execution and mentorship to drive performance across all creative channels.
Key Responsibilities
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Lead and oversee the creative process for marketing campaigns, landing pages, and Meta Ads.
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Develop, refine, and enforce brand guidelines, templates, and design systems to maintain consistency.
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Direct, mentor, and manage a team of junior designers, ensuring high-quality output and adherence to brand standards.
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Create and optimize ad creatives (static and video) for Meta Ads, focusing on conversion and engagement.
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Design high-converting landing pages and web assets, ensuring a seamless UX/UI experience.
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Conduct A/B testing on ad creatives and landing pages to optimize for CTR, CPC, conversion rates, and ROAS.
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Ensure scalability of creative templates for 200+ Medspa clients, balancing consistency with personalization.
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Collaborate with marketing strategists and media buyers to align design efforts with business goals.
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Stay updated on design trends, performance marketing strategies, and best practices for digital advertising.
Qualifications & Skills
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5+ years of experience in graphic design, UI/UX, or creative direction.
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Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
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Strong portfolio showcasing high-converting ad creatives, landing pages, and marketing visuals.
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Experience leading a team—mentoring designers and enforcing brand consistency.
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Strong understanding of conversion rate optimization (CRO), A/B testing, and performance marketing.
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Exceptional eye for aesthetics—especially in luxury, beauty, and high-end branding.
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Ability to work independently while collaborating effectively with cross-functional teams.
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Experience with Squarespace, Figma, or other design tools for web design is a plus.
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Familiarity with the Medspa, beauty, or luxury industries is a bonus.
Compensation & Benefits
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Competitive salary based on experience
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Flexible remote work schedule
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Professional development opportunities
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Access to industry-leading design tools and resources
Application Process:To be considered for this role these steps need to be followed:
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Fill in the application form
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Record a video showcasing your skill sets
