The Digital Analytics Engineer evaluates and enhances tracking frameworks, supports data analysis, leads A/B testing, and ensures data collection reliability.
TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more. .
TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.
Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.
More information on www.autoscout24.de
Experience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work — such as code generation, debugging, reviews, documentation, and decision support—to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valued
Join AutoTrader and shape the future of automotive e-commerce. We are on a mission to reinvent the digital retail experience for automotive consumers. Come to Trader and join a diverse workforce, working with the latest tech to pave the way for innovation.
We are proud to have built an environment where everyone has an opportunity to be their creative best. A place where we value collaboration, curiosity and excellence. A place, where we trust teams to work autonomously, make data-driven decisions and become masters of their craft through numerous learning opportunities.
Sounds like something you would enjoy?
We are looking for a Digital Analytics Engineer for the largest automotive marketplace in Canada.
Key Responsibilities:
• Evaluate, enhance, and oversee the tracking framework to ensure accurate and comprehensive user behavior data collection.
• Provide expert consultation and quality assurance for new tracking implementations across web and mobile platforms using GA4, GTM, sGTM, and Firebase.
• Maintain and manage tracking documentation within AVO to ensure consistency and accessibility.
• Support stakeholders in leveraging BigQuery for data analysis and reporting purposes.
• Serve as a point of contact for general tracking-related inquiries, offering guidance and solutions.
• Ensure the reliability of data collection processes by implementing and managing monitoring and alerting systems.
• Advise stakeholders on the design and execution of meaningful A/B testing experiments to drive data-informed decisions.
Required Knowledge and Skills:
• Solid understanding of web analytics principles, with hands-on experience in Google Analytics 4 (GA4).
• Proficiency in working across both web and mobile application platforms.
• Familiarity with Google Tag Manager (GTM) and Server-Side GTM (sGTM), along with a foundational knowledge of JavaScript.
• Working knowledge of BigQuery and SQL for data analysis and reporting.
• Practical experience in A/B testing methodologies, preferably using Optimizely or similar platforms.
• Demonstrated ability to independently lead and manage projects from conception to execution.
• Strong presentation skills, with the ability to effectively demonstrate and communicate work to team members and stakeholders.
• Commitment to knowledge sharing and team development through training and collaborative support.
• Proven capability to manage and prioritize multiple workstreams in a dynamic environment.
• Excellent interpersonal and communication skills, with a friendly and professional approach to stakeholder engagement.
Must have experience…
• Four-year technical degree or equivalent
• 6+ years of digital analytics implementation experience
• 5+ years of technical GA experience including site tagging
• 3+ years of web development experience (JavaScript)
• Experience using all aspects of GTM deployment and capabilities (required)
What’s in it for you…
-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
-Gym discounts
-Employee and Family Assistance program
- Virtual wellness events
-Conferences & training budget
-Regular internal training programs
Financial planning
-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
-Annual bonus structure
-3% CPP matching
Top Skills
A/B Testing Tools
BigQuery
Google Analytics 4
Google Tag Manager
JavaScript
Server-Side Gtm
SQL
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