Digital Analytics Lead

Who We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

The Work:

Lead Analytics Strategy Development:

• Partner with clients to understand their analytics needs, align on priorities, and advocate for initiatives that enhance their analytics capabilities.
• Oversee and guide a team conducting current-state analyses of analytics capabilities
• Collaborate with stakeholders to define measurement plan and develop a strategic roadmap to advance analytics maturity.
• Act as a thought leader, inspiring clients to adopt and expand data-driven decision-making practices.

Drive Cross-Functional Solution Delivery:

• Lead cross-functional teams in the successful implementation of analytics solutions, ensuring alignment with strategic goals and client expectations.
• Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives
• Partner with clients as a trusted advisor and lead cross-functional teams through analytics transformation projects.
• Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.

Enable Organizational Process Evolution:

• Guide businesses in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.

Here’s What You’ll Need:

• 10+ years of experience of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization

• 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
• 5+ years of experience integrating and leveraging data from diverse sources (e.g., web, social, CRM, advertising, and audience data) to support marketing strategies and business objectives.

• 5+ years of experience configuring tag management platforms (e.g., Adobe Launch, Tealium) to collect and send data to support reporting and activation needs. As well as working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.

• 3+ years experience with the Adobe Ecosystem, including Adobe Analytics, Launch, AEP, CJA, Target and RTCDP.
• 3+ years of experience designing, building, and delivering impactful reports and dashboards in PowerBI and/or Tableau
• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
• A minimum of a high school diploma or GED is required for this position

Bonus Points If:

• Experience with Salesforce (particularly CRM Analytics (CRMA))
• Intermediate capabilities with SQL/Python/R
• Experience delivering client-facing projects in consulting, agency, or business-related services.
• Familiarity with audience segmentation and activation strategies using digital marketing tools.
• Proven ability to work creatively and analytically in a problem-solving environment.
• Strong project management skills, including prioritizing and managing multiple workstreams to meet client objectives.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com