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We’re looking for a Digital Experience & AI-Forward SEO Specialist to manage and optimize our owned channels. You’ll be responsible for keeping our website fast, accurate, user-friendly, and conversion-optimized — while also applying modern AI and automation to scale SEO, UX, CRO, and digital experience workflows. This role is a blend of hands-on website ownership, SEO strategy, and AI-native digital execution. You’ll partner with agencies, content, design, performance, and demand teams to deliver a best-in-class digital experience that fuels our Integrated Marketing Campaigns (IMCs) and pipeline goals. This role is ideal for someone who enjoys cross-team collaboration, has a keen eye for digital UX, and is energized by bringing AI-driven innovation to web and SEO programs.
Responsibilities
Website Ownership & Digital Experience Manage
CMS updates in WordPress: landing pages, blog posts, copy changes, template updates, and QA.
Build new pages using established templates and maintain consistency in structure, design, and UX.
Partner with cross-functional teams to support web updates across different user journeys and IMC launches.
Collaborate with agencies on new site builds, localization, and modernized digital experiences.
AI-Forward SEO & Content Optimization
Lead modern SEO execution: metadata, structured content, keyword optimization, internal linking, tagging, schema.
Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization.
Conduct SEMrush/Ahrefs reviews and implement recommendations to improve rankings and organic conversion.
Apply AI tools to scale SEO execution, improve content relevance, and streamline audits. CRO, UX, and Digital Tools
Own CRO and UX optimization, including form fills, navigation, load time, and mobile readiness.
Manage and optimize digital experience platforms: Qualified, Navattic, Wistia, etc.
Experiment with personalization, chat optimization, and AI-enhanced testing.
Analytics, Tagging, and Cross-Channel Execution
Ensure analytics and tagging accuracy in GA4 and GTM in partnership with GTM Ops and Performance Marketing.
Support campaign launches with high-quality landing pages and seamless user experiences.
Collaborate with other platform owners (Pardot, 6sense, Salesforce) to ensure high-quality, consistent execution across digital channels.
Owned Channel Governance Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms.
Maintain accuracy, speed, and operational excellence across all owned digital touchpoints.
Must Have Qualifications
2–5 years of B2B SaaS digital marketing, SEO, or web management experience.
Strong proficiency with WordPress (required); Webflow a plus.
Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.).
Working knowledge of GA4, GTM, and digital tracking frameworks.
Basic HTML/CSS skills for troubleshooting and QA.
Experience applying AI or automation to digital marketing workflows.
Strong organizational skills and ability to manage multiple projects.
Must be able to work with Eastern Time zone overlap.
A collaborative, curious, detail-oriented team player who owns execution end-to-end.
What We Value
AI-native execution – you instinctively look for ways to make SEO, content, UX, and analytics more scalable.
Creativity + curiosity – you explore new tools, test ideas, and continuously improve user experience.
Collaboration – you enjoy partnering across content, design, performance, and IMC teams.
Judgment – you know when process matters and when speed matters.
Ownership – you take responsibility from concept to build to results.
Balance – you move fast without compromising quality or stability.
Why Mattermost
We’re on a mission to transform how teams work securely and efficiently. We value innovation, speed, and curiosity, and you’ll be empowered to explore AI-driven approaches that define the future of digital marketing.
Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
