Plan, execute, and optimize digital marketing across SEO/SEM, email, social, and display. Build social presence, run A/B tests, measure ROI/KPIs, optimize funnels and user experience, collaborate with internal teams and agencies, and evaluate emerging technologies to drive growth.
This is a remote position.
-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Instrument conversion points and optimize user funnels
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Benefits
- Friendly Environment
- Growth guaranteed
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Plan, execute, track and optimize digital marketing campaigns across SEO/SEM, email, social, display and database channels. Build and maintain social presence, optimize landing pages and funnels, analyze performance versus KPIs/ROI, run experiments/conversion tests, collaborate with teams and agencies, and recommend emerging technologies.
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The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
