Established in 2004, Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the Inside. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Digital Performance Marketing Manager
Location: Toronto, ON
About the role:We're looking for a bilingual (French & English) B2B Digital Performance Marketing Manager to join our Toronto-based team. Reporting to the B2B eCommerce Manager, you'll be the driving force behind our digital marketing strategies, helping to grow our online presence and drive sales through compelling content and data-driven decision making.
What you will be doing:- Manage our digital content strategy across web, email, and multichannel campaigns
- Own the execution of our national email program, including calendar management, creative development, and stakeholder approvals
- Drive website optimization through content management and performance analysis
- Collaborate with Studio teams to develop engaging digital assets
- Manage marketing budget allocation and track RO
- Partner with cross-functional teams (eCom, Brand, Sales, Commercial Ops) to align marketing initiatives with business objectives
- Monitor and analyze website metrics and CRM performance to uncover optimization opportunities
- Execute marketing test & learn initiatives to continuously improve performance
- Conduct competitive analysis and stay ahead of industry trends
- Build and present comprehensive reports on marketing and site KPIs
- 3-6 years of experience taking ideas from concept through to execution and 1 year minimum specific to eCom
- Fluency in both French and English
- Proven experience in eCommerce marketing and content management
- Experience with Content creation, CRM (SalesForce Marketing Cloud) and Website content (Youtube, CloudCraze, Drupal, HTML)
- Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc)
- Project management skills and experience with agile methodologies
- Ability to manage multiple priorities in a fast-moving environment
- Data visualization and reporting skills
- Strategic thinking with a results-driven approach
- Experience in B2B marketing preferred
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Inside Ideas Group, part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Inside Ideas Group has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'
