Leads consumer and partner marketing strategy for Central America, including advertising, promotions, sponsorships, research, creative content, and integrated communications. Tracks performance metrics, manages marketing budgets, coordinates vendors, develops partner relationships, and advises on market insights. The role requires cross-functional project leadership, collaboration with global marketing teams, stakeholder engagement, and delivery of multiple marketing programs against business objectives.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Area Marketing
Responsibilities• Designs and executes Consumer and Partner Marketing strategies for Central America, including advertising, promotions, sponsorships, market research, etc., aligned with business priorities and delivering against company objectives • Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results • Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise internally and externally (with partners), partnering with Division/Regional team when necessary • Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective actions• Uses deep understanding of category and ecosystem relationship to advice on how insights can or should be applied, plus influencing our agenda with partners• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)
Experiences• Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels• Demonstrated ability in establishing collaborative relationships with global Marketing counterparts and representing the voice of the local market• Experience working in multiple areas of the Marketing function (Consumer, B2B Marketing)• Led planning and execution of complex cross-functional projects • Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment• Demonstrated ability to build relationships with external stakeholders at the local level
Technical Skills• Brand management (creative and media)• Program Execution and Optimization • Research and Insights• Customer Relationship Management• Integrated Marketing and Communications
Professional Skills• Business Acumen• Commercial Focus• Future Focus• Global Perspective• Innovation and Thought Leadership• People Leadership• Personal Influence / Negotiation
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Area Marketing
Responsibilities• Designs and executes Consumer and Partner Marketing strategies for Central America, including advertising, promotions, sponsorships, market research, etc., aligned with business priorities and delivering against company objectives • Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results • Develops creative content for application in marketing strategies, including thought leadership content and communication of subject matter expertise internally and externally (with partners), partnering with Division/Regional team when necessary • Maintains budgetary responsibilities for specific marketing programs, leads tracking and recommends corrective actions• Uses deep understanding of category and ecosystem relationship to advice on how insights can or should be applied, plus influencing our agenda with partners• Provides direction and coordinates deliverables with vendors (e.g., agencies, film production, etc.)
Experiences• Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels• Demonstrated ability in establishing collaborative relationships with global Marketing counterparts and representing the voice of the local market• Experience working in multiple areas of the Marketing function (Consumer, B2B Marketing)• Led planning and execution of complex cross-functional projects • Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment• Demonstrated ability to build relationships with external stakeholders at the local level
Technical Skills• Brand management (creative and media)• Program Execution and Optimization • Research and Insights• Customer Relationship Management• Integrated Marketing and Communications
Professional Skills• Business Acumen• Commercial Focus• Future Focus• Global Perspective• Innovation and Thought Leadership• People Leadership• Personal Influence / Negotiation
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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