The Director of Editorial drives timely and consistent coverage of industry news, thought leadership, and top-of-funnel content oriented to our target audience’s key care-abouts. We are looking for a marketing leader with a journalist’s mindset to drive our owned media strategy, helping ensure Workiva has an active voice in the market with clear points of view and valuable insights.
As a key leader on the Content Marketing team, you and your team will play a pivotal role in strengthening Workiva’s credibility and domain authority through engaging, high-value content that drives brand awareness and affinity. This role is ideal for an experienced content marketer eager to make an impact in a global, fast-paced, and highly matrixed organization.
What You’ll Do
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Lead a team of writers, producers, and marketers responsible for attracting and building our audience across Workiva’s owned media channels, including (but not limited to) our blog, podcast, newsletters, and social
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Drive the global editorial planning process and own our monthly content calendar, working in close partnership with External Affairs
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Brainstorm, develop, and edit content with key collaborators across industry principal, communications, and product marketing teams
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Define and socialize brand-level themes and perspectives that can feed our downstream pipeline-driving efforts
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Review marquee assets to ensure a strong point of view, messaging consistency, content quality, and strategic alignment
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Set goals, track performance, and report on content performance
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Make data-driven content decisions based on company priorities, performance insights, market trends, and audience engagement
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Stay ahead of industry trends and emerging tools (like AI) to enhance our content marketing efficiency and impact
What You’ll Need
Minimum Qualifications
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Bachelor’s degree or equivalent combination of education and experience in Journalism, English, Communications, or a related field
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10+ years of editorial, content marketing, or closely related experience
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Experience in the B2B technology industry
Preferred Qualifications
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5+ years of direct people management experience
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Experience developing content for financial and Office of the CFO audiences
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Experience leading global content development and distribution, and for breakthrough in new markets (geos, industries)
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Strong research, interviewing, storytelling and pitching skills, and ability to coach others to do the same
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Experience developing story lines and content from industry research and data
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Demonstrated success in collaborating and influencing cross-functional teams across a global SaaS organization
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Strategic mindset with the ability to make informed decisions based on data analysis and reporting
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Adept at managing multiple priorities, diverse stakeholders, and tight deadlines
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Well-documented and ordered portfolio of writing samples
Travel Requirements & Working Conditions
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20% travel for company events and internal meetings
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Reliable internet access for any period of time working remotely and not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $154,000.00 - $250,000.00
✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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