About Shelf
There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.
We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.
Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.
Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI, and other big tech players who are bringing GenAI to the enterprise.
Our mission is to empower humanity with better answers everywhere.
About the Role
This role is laser-focused on one thing: growth. As the Director of Growth Marketing, you’ll own the strategy, execution, and optimization of all demand generation programs. You’ll combine performance marketing chops with funnel thinking to accelerate pipeline, revenue, and customer acquisition.
You’ll be measured on results — not just leads — and you’ll play a vital role in the company’s ARR growth trajectory.
Key Responsibilities
1. Own the Demand Engine
- Design and lead full-funnel growth campaigns across paid, organic, outbound, and partner channels.
- Build scalable acquisition programs using SEO, SEM, paid social, content syndication, email, ABM, and events.
- Partner closely with Sales and RevOps to define and hit pipeline goals.
2. Funnel Optimization & Conversion
- Map and optimize every stage of the funnel — from first touch to SQL.
- Continuously test and improve landing pages, CTAs, forms, and nurture sequences to maximize conversion rates.
- Own attribution strategy, reporting, and feedback loops.
3. Data-Driven Decision-Making
- Set clear KPIs (CAC, MQL to SQL, cost-per-pipeline, LTV:CAC) and measure performance with precision.
- Use data to diagnose performance gaps, run experiments, and iterate fast.
- Build dashboards to communicate marketing impact to stakeholders.
4. Campaign Execution & Scale
- Lead integrated campaign development in collaboration with content, design, and product marketing.
- Launch growth plays tied to personas, use cases, and verticals.
- Identify and test new channels or tactics (e.g., LinkedIn Ads, conversational marketing, webinars, community).
5. Martech & Automation
- Own the marketing tech stack (HubSpot/Marketo, LinkedIn Ads, Google Ads, Clearbit, Segment, etc.).
- Automate workflows for lead scoring, routing, and nurturing.
- Ensure data hygiene and alignment with sales systems (e.g., Salesforce).
Qualifications
- 5–7 years of B2B SaaS marketing experience, with at least 3 years in a growth or demand generation role.
- At least 2 years in AI or Data SaaS company
- Experience marketing technical products (AI, ML, data, or developer tools preferred).
- Proven track record of building demand programs that directly contributed to pipeline and revenue.
- Deep understanding of marketing analytics, attribution, and ROI.
- Hands-on experience with tools like HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, Clearbit, etc.
- Agile mindset — thrives in a fast-paced, experiment-heavy, test-and-learn culture.
- Bachelor's degree
Success Metrics (First 12 Months)
To be successful, the Director of Growth Marketing will be expected to:
- Increase marketing-sourced pipeline by 50%.
- Increase MQL's by 50%
- Improve MQL-to-SQL conversion rate by 20%.
- Reduce customer acquisition cost (CAC) by 15–25%.
- Establish clear attribution and performance dashboards used across Marketing and Sales.
Ready to architect the next phase of growth in a company building the future of AI? We want to hear from you.
What We Offer:
- Competitive salary: $180,000 + variable
- Generous equity grant in the form of company stock options
- Team-wide aligned values and goals
- Open PTO
- Comprehensive health and wellness packages
Location:
Remote work in the San Francisco Bay Area or NYC Metro Area with travel to Stamford, CT as needed.
Why Shelf?
- GenAI will be at least a $18 Trillion market by 2032 and Shelf is a core infrastructure that enables GenAI to be deployed at scale
- We are blazing the path for the future of Artificial Intelligence globally.
- Our Leadership Team has deep AI domain expertise and enterprise SaaS background to execute this plan
- We love our customers and our customers love us. Ask a Shelf customer why, and they’ll tell you it’s because of our innovative capabilities, rock-solid reliability, they truly enjoy working with our people, but most of all – it’s the improvements they see in their business KPIs.
- We have raised over $60 million in funding and our investors include; Insight Partners, Tiger Global, Base10, and others
- We have high velocity growth powered by the most innovative product in our category
- We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few quarters.
Our Values:
Quality - We’re united by our focus on world‑class Quality. Quality in all things – starting with everything that leaves your desk. Everything you touch – every email, report, campaign, and piece of code – should be outstanding. Your work product should blow people away. Having people look at what you’ve done and say, “Wow.” That’s the standard here. Remember that how you do anything is how you do everything. Focus on craftsmanship—your ability to make things better.
Momentum - for us means that you should know that the things you’re responsible for are moving forward. When you look around and see something that’s stalled, get it moving again. We pride ourselves on “ball movement.” When your boss or team leaves you with something, they should return to see measurable progress. Small, continuous movement is our recipe for success. Constantly look for how to make the work around you move forward. We want you to initiate solutions, ideas, and progress. Don’t wait for it to come to you—reach out and create movement. All the time.
Accountability - We expect every team member to feel that they are accountable for more than anyone might normally expect. Each of us should feel real responsibility for things even at the edge of our control. We consistently share and align on expectations, give each other open and respectful feedback, and use those two drivers to ensure that every agreement we make with one another is clear and complete.
Hard Work - We’re here to do something difficult together. We care intensely about the mission and we expect that from our teammates. That care means that we work hard here. Hard work comes with long hours, extra effort…and real opportunity at Shelf. Your passion for creating and sustaining output is a part of our DNA. Support each other, cheer each other on, drive the mission forward. Great teams sustain intense effort together to win.
Learning Agility - We’re innovating in one of the fastest‑moving spaces in history at a time of accelerating global change. That’s incredibly exciting and requires each of us to commit fully to learning each and every day so that we can be the best at what we do. None of us know everything. All of us can learn anything. Staying open and constantly curious is a key success driver at Shelf. It also requires humility. We prize people who are consistently humble and open to making mistakes and growing from them. Recognize also that learning itself is a skill…we need you to be really good at it. Keep dialing in your own understanding about how you learn best and push yourself to keep growing.
Adapt and Thrive - Overcoming challenges lives deep in our DNA. We have a proud history of understanding and living the reality that obstacles are our opportunities…they’re the key to our success. Change is a constant in our business and fighting change is counterproductive. We need you to be good at being uncomfortable and understand that discomfort is the key to growth. Cultivate your own ability to adapt and know that struggling well is something you’ll share with every team you’re on at Shelf. Our company stories are about thriving through real difficulty…together.
Win Together - We win or lose as a team. Always. Everything you do here is connected to the rest of the organization. Part of our shared team environment demands full honesty…real candor and directness with one another. We expect you to constantly be thinking about how to support your teammates and the company, always acting in service to our shared mission and what’s best for the organization as a whole.
