About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
About THE ROLE
The Director of Marketing, Hub North is responsible for leading Tommy Hilfiger and Calvin Klein Omni-Channel Brand Marketing. The Director of Marketing is ultimately accountable for the inspiration and connection to the consumer whilst delivering commercial returns elevating brand equity. This a true visionary, strategic and people leadership role and sits as part of the Hub North Leadership team. This role reports directly into the Managing Director of Hub North and dotted lines closely with the Chief Marketing Officer brand leads along with the European & Global headquarters.
Responsibilities include:
- Strategy adaptation: Adapt global & EMEA brand strategy and craft the long-term Hub North Marketing vision and strategy (for both CK and TH) constantly placing the consumer at the centre whilst connecting the marketing vision, purpose and priorities to the wider regional Power Plan.
- Market & Consumer Insights: Work closely with the EMEA Marketing teams to adjust Hub strategies to reflect local customer behavior and region-wide trends for specific countries within Hub North.
- Partnership with Hub North Leadership: Along with EMEA peers, partner with Hub SLT to understand business decisions, provide marketing, consumer and digital strategic input to support strategic implementation and success measures
- Lead market execution: Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided and constantly referring back to the PVH+ Plan.
- Team management and performance: Role model, the PVH Leadership Behaviour’s along with inclusive and adaptive leadership and lead full multi-functional Marketing team covering Omni-Channel Marketing, Digital & Influencer led marketing, across multiple geographical locations.
- Invest into others by understanding their capability, performance and potential, ensuring each Associate has a clear development plan, driving their own and therefore business performance forward
- Contribution to business strategy: Constantly ensure alignment cross-functionally within the Hub, other European and Global teams, creating synergies and partnership to ensure teams work seamlessly together.
- Connect with the Hub North Business Strategy team to identify new opportunities, using this to create new marketing plans and plan for high potential return on investment
- Budget management: Own the marketing budget and results. Create and lead marketing budget plans that drive commercial success, focusing people and financial resource to high impact initiatives whilst remaining agile
- Functional leadership: Exercise full leadership authority to run the Marketing function, including performance reviews, pay decisions, recruitment, discipline, termination and other personnel actions
- Go-To-Market integration: Be a strong business partner with Wholesale and Retail; understanding commercial needs to execute local marketing plans and input into the GTM process, that deliver business priorities and ensure ensuring that marketing efforts are effective with key players at the local level.
- Brand Guardian: Act as a brand guardian for Tommy Hilfiger and Calvin Klein within the Hub, ensuring consistency in brand representation and that marketing efforts adequately reflect the brand vision
Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organisation.
About YOU
- You’ll be an established and broad Marketing leader, having worked in highly commercial and fast paced consumer led organisations, gain experience through the entire consumer journey
- You’ll be an established people leader, leading complex and diverse matrixed teams across multiple locations
- You’ll be politically savvy and Inspire Trust in others. Influencing senior stakeholders, across cultures, from diverse backgrounds, knowing when to listen and when to challenge
- You’ll Think Big, looking beyond the day to day to drive the function and Hub North strategy forward
- You’ll Be Courageous and take on the unknown, constantly using insight and data to Make Informed Decisions that are commercially viable
- You’ll Collaborate to Win always, working with a cross section of stakeholders, (both internally and externally), recognising the need for uniqueness in others to drive result, always Cultivating Belonging
- You’ll Act with Purpose being intentional in what you say and what you do.
- • You’ll Adapt Fast with change, working at pace and Taking Ownership of high impact, regional initiatives
- You’ll root your decisions to our customer, Connecting to Consumer you’ll recognise that all decisions start here
- You’ll Stay Curious by questioning, acting and learning every day, setting a tone for other to Learn Together empowering a growth mindset
- You’ll have in-depth knowledge of the current competitive market place
- You’ll be a broad leader, knowing beyond Marketing and understanding the commercials, financial success, people and product
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
