At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.
Our mission is simple: End Cyber Risk. We’re looking for a Director, Product Marketing to be a part of making this happen.
About the Role
The Director, Product Marketing is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing MDR product solutions while collaborating across Sales, Marketing, and Product Management teams.
Responsibilities
Develop and execute go-to-market strategies for MDR products, ensuring alignment with business objectives.
Lead the messaging and creation of marketing assets for MDR product offerings, driving customer and partner engagement.
Act as a key partner to the Sales team, enabling them with the tools, training, and competitive insights needed to position emerging product solutions effectively.
Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to emerging products.
Build customer personas and use cases to inform positioning and marketing content.
Partner closely with Product Management to influence product development based on customer and market feedback.
Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for emerging product solutions.
Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning.
Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints.
Lead, mentor, and develop a small team of product marketers.
Who You Are
Proven ability to translate technical features into compelling customer benefits.
Experience working with Sales teams to deliver impactful enablement tools and programs.
Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
Exceptional written and verbal communication skills.
Minimum Qualifications
8+ years of B2B software product marketing experience, including at least 3 years of experience with cybersecurity solutions required.
Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the cybersecurity space.
Bachelor’s degree required.
Preferred Qualifications
1-3 years of people leadership experience strongly preferred, with a proven ability to inspire and develop high-performing teams
MBA preferred
On-Camera Policy
To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.
We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.
About Arctic Wolf
At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.
Our Values
Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.
We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.
We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.
All wolves receive compelling compensation and benefits packages, including:
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].
Security Requirements
Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.
The base salary range for this job family is 160,000 to 280,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.
