Position Overview:
We seek a strategic Director of Product Marketing to lead the marketing efforts for our K-8 English Language Development and Spanish Language Arts products and services. This role drives market positioning, messaging, and go-to-market strategies to effectively reach educators, school districts, and families. The Director will be responsible for supporting marketing efforts throughout a product’s lifecycle and across the entire sales funnel, ensuring a seamless connection between product development, demand generation, and customer engagement. The ideal candidate will have extensive product marketing experience, a solid understanding of the K-8 education market, and a passion for serving multilingual learners.
Duties and Responsibilities:
- Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions.
- Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners.
- Perform market research by identifying key thought leaders and analyzing competitors to discover opportunities, trends, and customer needs within the English Learner and Spanish-language education sectors to help position BEC as a top ELD and SLD solutions provider.
- Collaborate with product development, sales, and professional development teams to align marketing initiatives with product features, educator needs, and learning outcomes.
- Create and oversee the development of marketing and sales assets, including flyers, brochures, direct mail, social media, and sales presentations that resonate with educators and decision-makers.
- Develop and manage go-to-market strategies, including product launches, sales enablement, and demand-generation campaigns.
- Partner with sales teams to provide training, messaging, and collateral that effectively communicates product benefits to school districts and educators.
- Track and analyze key marketing metrics to optimize campaign performance and inform future strategies, including customer retention and
- Represent the company at industry conferences, webinars, and other key events to promote our supplemental solutions.
Qualifications:
- 7+ years of management experience in educational publishing and marketing.
- Proven track record of growing revenue-driven campaigns from strategy through to execution.
- Expertise in K-8 English Language Development and Spanish Language Arts.
- Strong background in market research, competitive analysis, and data-driven decision-making.
- Exceptional communication and storytelling skills, with the ability to craft compelling messaging for diverse audiences.
- Proven ability to collaborate cross-functionally and lead strategic initiatives from concept to execution.
- Experience in digital marketing, content marketing, and sales enablement strategies.
- Strong project management skills with the ability to prioritize multiple initiatives effectively and in a fast-paced environment.
- Bachelor's degree in Marketing, Education, Business, or a related field (Master’s preferred).
- Fluent in English and Spanish (verbal and written)
Why Join Us?
- Be part of a mission-driven organization committed to literacy and language education
- Lead marketing strategies for impactful solutions that support multilingual learners.
- Collaborate with a passionate team dedicated to innovation in K-8 education.
- Competitive salary, benefits, and professional growth opportunities.
ABOUT BENCHMARK EDUCATION COMPANY
Benchmark Education Company (BEC) is a leading publisher of core, supplemental, and intervention literacy and language resources in English and Spanish, with valid and reliable digital assessments that inform instruction. BEC is also a provider of exceptional professional development to educators.
BEC is recognized as a responsive publisher that offers equally rigorous and engaging digital, print, and hybrid learning materials grounded in the Science of Reading research. BEC monitors research outcomes carefully to create effective foundational resources that include strong decoding materials with systematic and explicit instruction and high-quality resources focused on language development and comprehension. BEC’s content-rich and authentic texts offer instruction in close reading and analysis, multiple perspectives, and authentic literature while building world knowledge and reflecting the individuality of every student in each diverse classroom.
Family owned and operated for more than 25 years, BEC is committed to partnering with educators to provide the best for all students through resources of exceptional quality, world-class professional learning, and effective and dedicated customer support.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.
For further information, visit us at: https://www.benchmarkeducation.com
