Director, Promotion and Communications

Build the Future with Us

Are you a strategic leader with a passion for promotion and communications? Do you have strong business acumen and extensive experience leading people in a high-performance environment? As Director, Promotion and Communications, you will play a key role in developing, aligning, and executing the go-to-market strategy for the Individual Insurance, Savings, and Retirement sectors.

Reporting to the Senior Director, Marketing, Communications and Implementation, you will actively contribute to the sector’s strategic planning and serve as a trusted advisor in achieving business objectives. You will lead a team of approximately 20 employees to support business growth while creating value for our partners and clients.

This position offers an excellent opportunity to showcase your strategic thinking, inspiring leadership, and ability to influence within a collaborative, supportive, and innovation-driven environment.

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What You’ll Accomplish With Us

As Director, Promotion and Communications, you will be at the heart of our mission. Your key responsibilities will include:

• Participating in the development and execution of the business strategy for the Individual Insurance, Savings, and Retirement sector.
• Leading the go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products.
• Guiding the team in the delivery of impactful, differentiated campaigns tailored to target audiences, market competition, and partner needs.
• Monitoring market trends and competitive positioning to help shape promotion and communication strategies.
• Defining marketing and communication budgets and ensuring effective budget tracking and management.
• Acting as a strategic advisor and business partner to senior leadership and cross-functional teams.
• Leading, coaching, and engaging team members to successfully deliver initiatives and achieve business objectives.

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What could accelerate your success in this role

We’re looking for someone who:

• Is recognized for their strong strategic thinking and political acumen.
• Stands out for their ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously.
• Demonstrates exceptional leadership, autonomy, and organizational skills.
• Is known for their ability to advise senior leadership teams and influence key stakeholders.
• Has over 15 years of experience in marketing and corporate communications, including at least 5 years leading teams.
• Holds a bachelor’s or master’s degree in Marketing or a related field.
• Has an advanced level of French and an intermediate level of English, as the role requires communicating, advising, and coordinating promotional and communication initiatives with partners, internal clients, and teams located across Canada on a frequent basis.

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Why You’ll Love Working With Us

• A work environment where learning and development are combined with a shared pursuit of excellence.
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
• A healthy, safe, equitable, and inclusive workplace where people can thrive and reach their full potential.
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring, innovative workspaces.

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Competitive Benefits

• Flexible group insurance coverage and telemedicine services.
• Competitive retirement savings plan.
• Employee share purchase plan.
• Vacation program, wellness days, and personal development opportunities.
• Employee and family assistance program.
• Ergonomic furniture program.
• Performance bonus, discounts on iA products, and much more.

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Apply now and get ahead of your career, where your talent really belongs!

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Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.