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The Director of Video Strategy at Dynatrace will develop and lead video content strategies that enhance brand awareness and drive engagement through compelling video narratives. This role involves collaborating with various teams and managing production processes to ensure high-quality deliverables, while staying updated on video trends to innovate content approaches.
Your role at Dynatrace
Dynatrace is seeking a passionate Executive Producer, Video Strategy to join our global content marketing team. This person will be responsible for designing and implementing a comprehensive video strategy to support brand awareness, product marketing, and social media engagement. You will work closely with cross-functional teams to create compelling video content that simplifies complex concepts, resonates with technical and business audiences, and drives measurable results.
The ideal candidate will have a blend of creative vision and operational expertise, with a proven ability to build scalable systems and processes for video production. You should be comfortable collaborating across departments and managing both internal and external resources to deliver high-quality video content on time and within budget.
Key responsibilities:
- Develop and drive the global video content strategy to align with the Dynatrace brand, product, and marketing objectives.
- Partner with internal teams and external vendors to oversee the end-to-end video production process, from concept development to final delivery.
- Create compelling narratives that effectively communicate technical concepts and showcase the value of Dynatrace solutions across various channels, including brand campaigns, product launches, and social media.
- Build and maintain scalable production design systems and workflows to ensure efficiency and consistency across projects.
- Lead cross-functional collaboration, working with product marketing, demand generation, and social media teams to align video content with broader campaign objectives.
- Stay ahead of video trends and technologies to bring fresh, innovative ideas to the Dynatrace content strategy.
What will help you succeed
- Results-driven mindset with the ability to translate creative ideas into impactful, measurable video content.
- 12+ years of experience in video production, with at least 3 years in a leadership role-preferably in a B2B SaaS or technology company.
- Proven success in building and scaling video production systems and processes for global marketing organizations.
- Strong storytelling skills, with the ability to craft narratives that resonate across technical and non-technical audiences.
- Demonstrated ability to build and maintain relationships with cross-functional teams and external vendors.
- Deep knowledge of video performance metrics and how to use data to drive content optimization.
Why you will love being a Dynatracer
- Dynatrace is a leader in unified observability and security.
- We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
- Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
- The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
- Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Top Skills
Video
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