Most “content leads” chase fleeting trends and deliver surface-level thought leadership. At hillock., you won’t be managing freelancers on Upwork or pushing generic blog copy—you’ll architect editorial strategies that define brands and drive measurable commercial outcomes.
What You’ll Actually DoYou transform “Our engine surfaced 847 insights about our ICP” into editorial programs and narratives that move the business forward. This is not about meeting word count; it’s about building consistent, data-driven messaging that drives growth, trust, and pipeline.
Editorial & Content StrategyBuild and execute multi-channel editorial calendars, leveraging AI, market intelligence, and deep ICP research to create stand-out content that speaks directly to buyers.
Kill random acts of content: Systematize high-quality output and storytelling across blogs, case studies, whitepapers, emails, social, and more.
Deliver content programs that convert—measuring using pipeline attribution, organic traffic, and buyer engagement, not just impressions.
Architect foundational messaging for GTM campaigns, new product launches, and thought leadership—unifying strategy with execution.
Translate technical research, product features, and proprietary insights into stories that make execs, sales, and marketing teams sound world-class.
Ensure everything—from internal docs to flagship reports—serves the broader GTM strategy and is ready for global scale.
Partner directly with GTM strategists, engineers, and marketing leads to harmonize editorial direction with commercial strategy.
Lead and mentor contributors, upholding quality and consistency while championing innovation in AI-powered content creation.
Interface with founders and execs, providing clarity and pushback when “just another blog post” isn’t enough.
3+ years’ experience leading editorial/content teams in high-growth SaaS, B2B, or tech environments (track record > tenure).
Proven ability to deliver strategic messaging and editorial calendars that support revenue, pipeline, and brand equity at scale.
Fluent in leveraging data, AI-driven workflows, and digital platforms to amplify content outcomes.
You see editorial as central to GTM, not an afterthought.
Have a portfolio demonstrating real commercial impact: campaigns, product launches, content series, or flagship reports that drove measurable results.
You care about both craft and outcomes: every headline, story, and asset serves the brand and business.
You’re allergic to vague, buzzword-driven content.
Will push back against surface-level “thought leadership” in favor of research-driven, credible narrative.
Can explain your editorial decisions in terms a founder, CMO, or engineer will respect.
No Agency Theater: Access proprietary AI, ICP, and GTM research to build editorial that leads the industry.
No Random Acts of Content: Align every asset to a unified, accountable GTM strategy—not just posting for posting’s sake.
Real Strategic Depth: Collaborate with growth leads who’ve built brands and pipelines for top SaaS and tech companies.
Actually Remote-First: Excellence is measured in outcomes and commercial impact, not hours in an office.
Most “content director” roles delegate and chase clicks. Here, you’ll architect and execute strategic editorial that both shapes the market and drives real business outcomes.
Ready to redefine editorial excellence for AI-driven GTM?
Pitch us your boldest content idea—or show us a time you turned a business brief into an editorial program that actually changed the game.
