EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
EverPro is seeking a seasoned ABM & Partner Marketing Manager to create and implement strategies that drive pipeline growth through targeted account lists and partner programs. This role will be responsible for the planning, execution, reporting, and optimization of ABM and partner marketing initiatives for three of EverPro’s SaaS solutions: Briostack, DynaScape, and Fieldpoint.
Job Description
The ideal candidate will have extensive experience designing and executing ABM marketing initiatives across 1:1, 1:few, and 1:many strategies, driving pipeline growth for various target account segments. A proven track record of acquiring new customers, expanding their footprint, and increasing wallet share is essential. The role requires regular analysis of data to optimize audience segmentation and refine marketing efforts. Additionally, experience in developing and executing campaigns for referrals, affiliate programs, and both in-house and external partner collaborations is highly valued.
Responsibilities:
- Develop and execute ABM programs to drive revenue growth from key accounts, targeting specific account segments.
- Collaborate with sales teams to create strategies, processes, and content that support successful ABM initiatives and result in significant in-account pipeline growth.
- Guide channel mix strategy to deliver the right combination of digital marketing, inbound, broad-based, and offline marketing activities for each target account segment.
- Leverage account-based data and technology to attract, engage, convert, and expand strategic accounts.
- Oversee the execution of partner marketing initiatives, including referral programs, affiliate campaigns, and both in-house and external partnerships.
- Foster relationships with partners and internal stakeholders to ensure seamless campaign execution and success.
- Collaborate with cross-functional teams to align ABM and partner marketing efforts with overall business objectives.
- Analyze campaign performance to assess effectiveness and identify opportunities for optimization.
- Regularly report on ABM and partner KPIs, adjusting strategies to maximize ROI and pipeline impact.
Skills and Experience needed for success in this role:
- 5+ years of B2B marketing experience, specifically in account-based marketing (ABM) and partner marketing programs.
- Proficient with Salesforce, Marketing Automation Tools, and ABM technologies (e.g., 6Sense, Demandbase, SalesLoft, Outreach, Bombora, Sendoso, and Zoominfo).
- Demonstrated ability to work cross-functionally with sales, marketing, customer success, leadership, and product teams to achieve results.
- Expertise in leveraging digital marketing, digital advertising, and sales acceleration tools to drive pipeline growth.
- Data-driven mindset, with the ability to extract insights and optimize efforts based on audience segmentation and performance metrics.
- Proven ability to track and report on long-term and complex campaign performance metrics, including revenue influence and ROI.
- Strong relationship management skills, with the ability to build rapport, influence stakeholders, and deepen relationships with sales teams.
- Self-motivated, hands-on, results-oriented, and collaborative.
- Competence across all areas of marketing, including strategy, sales enablement, content marketing, marketing operations, and demand generation.
- Field sales experience is a plus.
Where: Remote position, occasional travel needed for ABM events
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits & Perks:
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with company match
- Annual wellness stipend
- Flexible and generous paid time off
- Employee Stock Purchase Program
Compensation: The target base compensation for this position is $100,000 to $115,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
