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Lead the strategy and execution of field marketing activities across North America, focusing on creating and implementing programs to drive engagement, support sales, and deliver measurable business impact. Responsibilities include managing event calendars, vendor relationships, and analyzing program performance to optimize marketing efforts.
Role Description
As the Field Marketing Manager, you’ll lead the strategy and execution of field marketing activities across North America. Reporting to the Director of Field & Customer Marketing, you’ll be responsible for creating and implementing comprehensive field marketing programs encompassing third-party events, Dropbox-driven events, and regional activities that progress pipeline deals. This role requires a strategic mindset to develop and execute programs that drive meaningful engagement with target accounts and deliver measurable business impact. This is a high-impact and visible role for a creative and data-driven marketing professional with expertise in field marketing and event management.
Responsibilities
- Develop and execute a comprehensive field marketing strategy for North America that aligns with company objectives and supports revenue growth through various event types: third-party, Dropbox-driven, and regional events.
- Create and manage a field marketing event calendar that strategically positions Dropbox at industry events, trade shows, and customer-focused activities throughout the year.
- Build and maintain strong relationships with sales teams to ensure field marketing activities directly support pipeline generation and deal progression within target accounts.
- Design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion from field marketing activities.
- Manage vendor relationships, venue selection, contract negotiations, and budget allocation across all field marketing initiatives in North America.
- Partner with cross-functional teams including campaign strategy, sales, product marketing, and content marketing, to ensure consistent messaging and maximize the impact of field marketing programs.
- Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.
- Collaborate with the content strategy team to develop compelling event materials, presentations, and promotional assets that align with Dropbox brand guidelines.
Requirements
- 4-6 years of B2B marketing experience within SaaS technology companies, with at least 2+ years focused on field marketing and event management
- Proven track record of successfully building and scaling field marketing programs that drive measurable business results.
- Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
- Demonstrated ability to manage complex, multi-stakeholder projects and events with attention to detail and consistent execution
- Experience in budget management and vendor negotiations for large-scale events and marketing programs.
- Data-driven approach with experience in analyzing program performance and providing actionable insights for optimization
- Excellent communication, presentation, and interpersonal skills with the ability to build relationships across all levels of the organization.
Preferred Qualifications
- Experience marketing SaaS productivity solutions or related categories, with understanding of both sales-assisted and product-led growth models
- Previous experience managing field marketing programs across multiple regions or territories.
- Experience with event management platforms and marketing automation tools.
- MBA or relevant advanced degree in Marketing, Business, or related field.
Compensation
Canada Pay Range
$104,600—$141,500 CAD
Top Skills
SaaS
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The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
