Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, leverage AI to amplify our impact, and achieve results—together, from anywhere.
What the Role Is
The finance team at Babylist is growing! In this new role, Finance Manager, Health, you will own and elevate the Health finance team and the overall business of Babylist Health. You'll drive financial performance, process improvement, and operational efficiency while partnering closely with Health business and operations teams, Merchandising and Inventory Planning, Consumer Product, and Data teams. This includes deep analysis of order economics, pricing strategy, payer mix optimization, and inventory management. Reporting to the Senior Manager of Strategic Finance, you will play a critical role in building robust financial models, improving data quality, and implementing processes to enhance transparency and forecasting accuracy.
Who You Are
- 7+ years of FP&A experience in high-growth consumer technology, e-commerce or health
- Proven ability to build and scale financial processes, such as forecasting models and weekly pacing, from the ground up, particularly in high-growth environments
- Experience in both private and public companies highly valued
- Strong analytical rigor with advanced financial modeling skills and ability to work with imperfect data to drive improvements
- Excellent communication and data visualization skills to translate complex financial insights for cross-functional partners and executives
- Advanced proficiency in Excel, Netsuite, and Business Intelligence tools like Sigma. SQL is a plus.
- Demonstrated expertise in synthesizing large datasets from business intelligence platforms and financial systems to enable data-driven planning and monitoring
- Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
- Strategic thinker who can unlock action from insights and influence business decisions
- Comfortable and enthusiastic about working in an AI-forward environment
- Bachelor's degree in Economics, Finance or related field; MBA preferred
- Bonus! Health industry experience with payer/insurance models
How You Will Make An Impact
- Own financial management for the health business, including order economics, pricing strategy, and payer mix optimization
- Build and scale processes to support the growing health business, establishing frameworks where none exist today
- Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
- Drive improvements in data quality and deliver actionable insights that inform leadership and drive measurable business outcomes
- Partner closely with cross functional teams to optimize pricing and connect health offerings to the registry base
- Deliver accurate financial models, forecasts, and business insights that influence strategic decision-making
- Prepare monthly business reviews highlighting key insights on sales, margins, and trends—connecting financial data to actionable business outcomes
- Ensure data integrity of key metrics through collaboration with Data team
- Prepare financial reporting including dashboards, KPI tracking, and executive-level variance analysis
- Design and implement reporting frameworks to enhance operational transparency
- Support board presentations, long-range planning, and other critical business requests
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$136,120 to $163,344
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Important NoticesInterview Process & Consent
Babylist uses AI to record and transcribe all interviews for evaluation purposes in accordance with CCPA and GDPR. By participating in an interview, you consent to this recording and transcription.
Interview Integrity
During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently.
You may not use AI tools, third-party services, coaching platforms, or content-farming services during any part of the interview process unless we explicitly permit it. We will clearly communicate when AI tools are allowed for specific assessments.
Any indication of third-party assistance or AI-generated responses will result in immediate disqualification. We may also verify educational credentials through third-party sources—providing false or misleading information will result in removal from consideration.
Official Communication
All communication will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. Verify legitimate opportunities on our careers page.
SMS Consent
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