Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.
This role requires working co-located with your innovation team to enable rapid collaboration and iteration. Target locations are Montreal, Quebec and Boston, Massachusetts.
What the Role Is
Babylist is seeking an entrepreneurial, 0-to-1 Product Manager to lead our newest venture—a standalone app that helps families stay connected for all the moments that matter. You'll be the founding product leader building experiences that amplify the natural love and excitement around growing families, from first smiles to first birthdays and beyond. This isn't just product management—it's product entrepreneurship. You'll work with a small, co-located team operating autonomously outside of Babylist's current processes and tech stack. In a 9-month sprint, you'll design and rapidly prototype an entirely new product from concept to validated product vision and direction. You'll be the visionary leader, execution force, and founding CEO of this new "seed stage" business within Babylist. You'll build across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions around life's biggest moments. This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while staying laser-focused on what families actually need.
Who You Are
- You have deep product expertise with 7+ years in product management, owning and scaling mobile-first consumer products from 0-to-1; thrives in ambiguity and brings a strong track record across social, messaging, ecommerce, gifting, or family domains.
- You thrive in ambiguity and act with urgency. You don’t wait for permission to solve problems, whatever form they take
- You obsess over your users. You seek to understand not just what they do, but why—and what they wish they could do. You’ve built experiences that users love and stick with, especially ones tied to emotion, identity, or everyday habits
- You communicate with conviction, able to lead from the front driven by your strong sense of product vision
- You are an exceptional team leader and will be the anchor hire for a new team co-located near you. You will be responsible for setting team norms and processes to ensure success of the entire team. You are excited to see them every day and thrive in synchronous work with a close-knit team
- You have an ability to balance your big ideas with small execution, you don’t build more than you need at this moment and understand when scalability is valuable and when it is not
How You Will Make An Impact
- Lead Product Vision & Strategy - You will serve as the visionary leader for this new product – steering the ship with strong opinions, loosely held. You will define and evolve the product vision, grounded in deep customer understanding and big ideas about redefining family connection. You will own what we’re delivering, to whom, and why.
- Own Execution with Entrepreneurial Energy - You will own the product roadmap and OKRs, ruthlessly prioritizing to validate ideas, ship early iterations, and find product market fit. You will drive cross-functional collaboration across your standalone team (design, engineering, and ops) to maximize the speed to learning. Personally, you move easily between the strategic and the tactical: from defining success metrics to QA’ing a release.
- Champion the Voice of the Customer - You obsess over the real experiences of modern families—building feedback loops that go beyond NPS or metrics, you’ll know how people feel about what we’re building, and why it matters. You will validate concepts through qualitative research, user immersion, and rapid prototyping, distilling insights into clear product direction and driving a culture of learning and fast iteration within the team.
- Drive Business Impact to Unlock Additional Investment - You will deliver a validated product hypothesis and direction within 9 months to unlock additional “funding” from Babylist to scale to Product Market Fit. In doing this, you will think beyond features—defining success in terms of customer love, retention, and monetizable behaviors (including gifting).
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
- We believe in exceptional management
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision and a generous paid parental leave policy
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.
The estimated pay range for this role is CAD $209,500.00 - $262,000.00
In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
Important Notices
Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.
Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.
SMS Consent
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