The Go To Market Enablement Program Manager will lead enablement efforts, collaborate with product and sales teams, and develop training programs and strategies for sales conversion and cross-selling initiatives.
Have you heard of BlueCat? We’re one of those hidden gems that’s been disrupting the market as a key player in the rapidly growing space of Intelligent Network Operations. Organizations require a new model of network operations that links foundational core services with a deep, predictive understanding of network health and performance to improve change readiness. BlueCat’s Intelligent NetOps is a first-to-market combination of systems of understanding and change. BlueCat enables teams to enhance agility and mitigate risks from high rates of change with a unified management lifecycle, from provisioning to proactive troubleshooting and remediation.
At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.
We are seeking a dynamic and strategic Go to Market Enablement Program Manager to lead the enablement efforts for portfolio offerings, sales conversion strategies and cross-sell initiatives. This role will partner closely with Sales Leadership, Product Marketing, Product Management, and other stakeholders to ensure our Go-to-Market team is fully equipped to position, differentiate, and sell our solutions across the customer lifecycle.
Key Responsibilities:
Portfolio Offering Enablement
• Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans.
• Design and deliver enablement programs that train the Go-to-Market Team on value propositions, competitive positioning, buyer personas, and use cases.
• Create sales playbooks, cheat sheets, and battle cards tailored to new offerings.
Cross-Selling Strategy & Execution
• Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling.
• Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives.
• Partner with field sales leaders to drive alignment on account planning and customer engagement strategies.
Conversion and Sales Conversation Enablement
• Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts.
• Develop enablement focused on moving customers from perpetual to subscription based sales.
• Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate.
Sales Enablement Operations
• Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content.
• Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline.
• Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement.
Qualifications:
• 3+ years of experience in Sales Enablement
• Deep understanding of B2B sales processes, especially complex/solution selling.
• Technical selling knowledge and experience ideally in DDI and/or Networking.
• Experience enabling technical and non-technical sales roles.
• Strong facilitation, instructional design skills and Force Management certified.
• Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics.
• Excellent communication, storytelling, and project management skills.
• Strategic thinker with a bias for action and results.
Preferred:
• Experience supporting an entire Go-to-Market team including Customer Success Managers.
If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.
In addition, we offer a range of appealing perks, including:
A Professional Development Budget
Dedicated Wellness Days and Wellness Week
A Lifestyle Spending Account
An Employee Recognition Program
Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!
BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.
Top Skills
Gong
Highspot
Salesforce
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