Go to Market (GTM) Automation Specialist I

At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness. 

We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees. ZayZoon was also recognized for its growth in the 2025 Deloitte Technology Fast 50, 2025 Deloitte Technology Fast 500, and top-10 growth companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 million USD 🎉  Join us in shaping the future of employee financial wellness and building services that address the immediate needs of today's employees.

You might see a few cities listed, but no need to be in any of them! We’re fully remote and hire across Canada and the U.S.

About the role:

We're looking for a Go-to-Market Automations Specialist to help keep our GTM engine running smoothly, supporting the tools, workflows, and data that power a complex B2B2C customer lifecycle - from initial partner onboarding through end-user engagement and retention. You'll work closely with our Senior GTM Automation Specialist, helping execute complex projects and automations rather than owning the strategy yourself. This is a great fit if you're early in your Revenue Operations or Go-to-Market Automation career and want to learn how to support a journey that involves both business partners and individual consumers. You'll build skills in automation, data hygiene, and user adoption experimentation, all while contributing to work that has a direct impact on driving client growth.

Your impact:

• Support the build and upkeep of workflows across our GTM tools that drive both partner acquisition and end-user engagement

• Help integrate tools with our CRM and outside data sources so partner, client, and consumer information stays clean and usable across the entire B2B2C lifecycle

• Maintain and troubleshoot pipelines that support onboarding and consumer adoption, flagging gaps in data quality along the way

• Assist with setting up multi-channel programs (email, LinkedIn, in-app, etc.) that support partner outreach and direct-to-consumer lifecycle touchpoints

• Partner with Sales, Partner Success, Revenue Operations, Client Success, and Marketing to support cross-functional projects with our Senior GTM Automation Specialist

• Maintain a dotted-line relationship with our Senior GTM Automation Specialist, supporting delegated initiatives from larger projects and ongoing live experiments in alignment with the Revenue Operations roadmap

• Support experimentation efforts by helping set up and track tests across messaging and targeting for both business partners and end consumers

• Build and maintain dashboards that track performance, partner health, client performance, and consumer adoption across the full journey

• Keep documentation current so our tools, workflows, and best practices are easy for the team to follow

You bring:

• 1-2 years of experience in Go-to-Market Automation, Revenue Operations, or Growth Operations, ideally in a B2B2C or SaaS environment

• Familiarity with HubSpot, including basic workflows, automation, and reporting

• A solid grasp of what makes data clean and useful, and why consumer lifecycle segmentation matters for partner success

• Comfort building dashboards and helping track user adoption and experiment results

• Exposure to GTM or lifecycle tools like HubSpot, Clay, Apollo, or consumer engagement platforms

• Demonstrated foundational project management skills, with experience coordinating tasks, timelines, and stakeholders across projects

• Curiosity about applying AI tools to everyday tasks like research, personalization, and enrichment

• A collaborative mindset and comfort working multiple teams and stakeholders

Research shows that while men apply to jobs when they meet an average of 60% of listed criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

• Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, forever

• Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 5 weeks vacation

• Instant Benefits: All full-time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend

• Plus: Inclusive parental leave top-up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more

Every application will be reviewed by our team - we're committed to giving each application the attention it deserves because we know how important this step is for you. We want to make sure you're always in the loop and will respond to every application.

So go ahead and hit that apply button with confidence, knowing that we’re here for you every step of the way! We can't wait to hear from you.

#LI-REMOTE