Build and manage Waabi’s demand generation engine through lifecycle marketing, email nurture, paid digital campaigns, ABM, content, webinars, and outbound prospecting. Generate and qualify MQLs, track CAC and funnel performance, optimize campaigns, and contribute directly to sales pipeline. The role requires hands-on execution, strong analytical and writing skills, AI-enabled marketing workflows, and collaboration with brand, events, product marketing, and sales teams.
Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we're unlocking the next era of autonomous transportation with technology that's powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, innovative and collaborative candidates who want to impact the world in a positive way. To learn more visit: www.waabi.ai
About the Role
We're looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up. This is a hands-on, generalist role on a small team — you'll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales. You'll work closely with our Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, but you should be comfortable owning your own work end-to-end rather than directing others to do it. As we scale, this role has a clear path to leading a broader growth and demand generation function.
You Will...
- Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness, consideration, and conversion.
- Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
- Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's quality, not just its volume — and handing sales-ready opportunities to the sales team.
- Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
- Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the
- Brand Marketing Manager.
- Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns — including email and nurture programs — that increase commercial velocity.
- Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey.
- Write white papers, host webinars, and produce other thought leadership content — using AI tools to accelerate production where useful — that resonates with senior logistics technology buyers and drives measurable lead flow.
What Success Looks Like
In your first 6–12 months, you will have:
- Lifecycle engine: Built and are running a repeatable lifecycle marketing engine — including active nurture and email programs — generating a predictable, growing volume of MQLs and opportunities each month.
- Pipeline contribution: Personally sourced and qualified a meaningful share of sales opportunities through your own outbound prospecting.
- CAC discipline: Established CAC tracking by channel and used it to shift spend toward what converts best with logistics technology buyers.
- Digital & ABM impact: Built and optimized lower-funnel and ABM campaigns with measurable pipeline contribution from target accounts.
- Content impact: Published thought-leadership content (white papers, webinars) with clear, attributable pipeline impact.
Qualifications
Required
- 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company.
- Track record building and optimizing lead-gen and lifecycle programs — including email nurture campaigns — from strategy through execution.
- Comfort and success doing hands-on outbound/prospecting work alongside strategic marketing work.
- Experience measuring and optimizing against CAC or similar funnel metrics.
- Strong analytical skills — comfortable pulling and interpreting campaign, funnel, and CAC data to drive decisions (Excel/Sheets required; SQL or BI tool experience a plus).
- Strong writer — able to independently produce thought leadership content (white papers, webinars) and email copy.
- Hands-on experience deploying AI tools in a marketing workflow, not just familiarity with them.
- omfortable operating without a large team — self-directed, resourceful, willing to do unglamorous work.
- Open-minded and collaborative team player with the willingness to help others.
- Passionate about self-driving technologies, solving hard problems, and creating innovative solutions.
Bonus/nice to have
- Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial/B2B sectors
- Experience running account-based marketing (ABM) programs targeting named accounts
- Experience partnering cross-functionally with product marketing, digital marketing, and events peers
- Familiarity with a modern marketing/sales stack, particularly HubSpot and Aurasell (our CRM)
- Experience at a company of similar size/stage
- Prior SDR or sales development experience
The US yearly salary range for this role is: $138,000 - $198,000 USD in addition to competitive perks & benefits. Waabi US Inc.’s yearly salary ranges are determined based on several factors in accordance with the Company’s compensation practices. The salary base range is reflective of the minimum and maximum target for new hire salaries for the position across all US locations. Note: The Company provides additional compensation for employees in this role, including equity incentive awards and an annual performance bonus.
Perks/Benefits:
- Competitive compensation and equity awards.
- Health and Wellness benefits encompassing Medical, Dental and Vision coverage (for full-time employees only).
- Unlimited Vacation.
- Flexible hours and Work from Home support.
- Daily drinks, snacks and catered meals (when in office).
- Regularly scheduled team building activities and social events both on-site, off-site & virtually.
- As we grow, this list continues to evolve!
Waabi is a technology start-up building technologies to transform the way the world moves. Join our talented team to be a part of the future and to make an impact!
Waabi is an equal opportunity employer. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees. We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.
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