Growth Marketing Intern, Self-Serve (Summer 2026)

Available Locations: Austin, Texas
About the Role
The Self-Serve Team is responsible for Cloudflare's PLG business that serves ~20% of the internet. We run growth marketing and product experimentation across all product categories including Application Services, Cloudflare One and Developer Platform, and all Plans such as Free, Pro, Business & Enterprise. We work to grow the business by understanding our customers' needs at every stage of their journey from Awareness to Activation to Expansion and Retention.
We are looking for a detail-oriented Growth Marketing Intern to own the transformation of our marketing and transactional emails for our high-volume Self-Serve business (Free, Pro, and Business plans) and help develop and document our messaging strategy.
Responsibilities

• Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices.
• Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
• Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
• Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
• Update and maintain our messaging matrix to match the map above.
• Help define and update the messaging framework for the self-serve persona.

Must-Haves:

• Current enrollment in a Bachelor's or Master's degree program in Marketing or Business Administration.
• Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
• A can-do attitude to help you navigate obstacles and make progress despite challenges.
• Exceptional attention to detail.
• A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
• Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
• An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.

Desirable Skills, Knowledge, and Experience:

• Experience with email marketing, in particular, and marketing strategies and tactics in general.
• Experience using Iterable or a similar email platform.
• A strong understanding of what Cloudflare does and how it helps our customers.
• Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.